Are People Eager to Open Your Email Campaigns?

Do people look forward to getting your mail?

If people open your email campaigns automatically, congratulations. You're doing very well!

I get regular email from some of my favorite resources. One of them is Griot's Garage. Last week I got their latest mail and I laughed out loud when I realized I'd opened it without thinking. As a marketing guy, I found it intriguing.

Then I began to ponder some of the things I know about email marketing. Human behavior is complex. There's never just one thing that makes people do what they do.

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