Don't bury your head in the sand, adapt to the new SEO reality.
Marketing would be easy if you could ignore the Google's disruptive algorithm changes. But doing so puts your business at risk.
We all want to make things fast and easy to get found online and sell more. The desire to minimize the resources to get the job done is simply part of human nature.
But fast and easy can come back to bite you. Here's a guiding principle that will help you be more successful in the new SEO reality: Get away from easy, manipulative SEO methods. Instead, create high quality content people want to link to.