Posts by Judy Ryan
Using Video to Increase Exposure and Grow Your Business
Video is the next wave in business marketing. It pays to know the benefits now so you don’t miss out on incredible opportunities. Video and photography expert Steve Gamache brings many years and a wide range of expertise in applying media development to enhance and promote business. He starts by saying that there is an endless source…
Read MoreKeep Pushing – The Real Battle Is Between Your Ears
Things are rarely as bad as they seem. More importantly, sometimes the win is in the push. Business and brand strategist Steve Smart asserts the most important business and marketing tool is the one between our ears. He inspires others by expressing the importance and priority in noticing how we think and feel and understanding…
Read MoreStand Out In the Media Blizzard
We are inundated with social media. If you want to get noticed, you must impress your market with targeted, meaningful messages. Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She…
Read MoreManaging Transitions Life Throws Our Way
What do you need when your life is spinning out of control? Sales expert and performance leader Bill Prenatt opens his presentation with the question “Have you had times when your life was spinning out of control?” He offers his own traumatic life experiences. He describes about how life can sometimes smack us in the…
Read More7 Winning Secrets for Selling Services
“You’d really like my services! How can I make you understand what they are?” Cynthia Correll is a communication architect and selling expert who provides tips for those businesses selling services. She points out the unique challenges in doing this, primarily because services are often abstract and expensive, requiring an extended sales cycle. We are often missing the…
Read MoreMarketing Mistakes Owners Make That Torpedo Their Efforts
Successful marketing requires addressing top priorities first Adwords specialist and marketing advocate Adam Kreitman opens his presentation with a case study describing a marriage counselor who had a technically sound GoogleAds strategy and campaign. Still she was not getting good volume or quality leads. Instead of taking over the campaign, he worked on the foundational element of effective messaging to better support…
Read MoreGreatest Print Advertisement Ever and How it Can Help You Grow Your Business
You are not selling products and services. You are selling the positive benefits and the emotions people want in life. Marketing expert Tom Ruwitch opens his presentation by asking about and teaching the audience about the necessity of having a swipe file. He shares an ad he deems brilliant and how the dissection of this…
Read MoreA Clean Sweep for Wellness
Seek not only quantity of life, but quality of life too. Dr. Dan Fazio is a wellness chiropractor and expert in helping people holistically improve their quality of life. He puts fun back into functional and longevity medicine, exploring the following points: Wellness can be easy with simple goals and follow-through Maintaining a quality mindset is key…
Read MoreBusiness APProved
Using apps to support your business is crucial to your success. SEO and email marketing expert Will Hanke takes apps seriously and commits to bring a variety of apps to the e4e community so they can leverage technology on a regular basis to improve productivity and collaboration. Apps reviewed in this panel discussion include: Trello, an…
Read MoreHow to Launch Your Business
Putting together a new business doesn’t require reinventing the wheel. Don’t fly alone. Together you will soar higher, faster. Brian Lunt, a former bank VP who is a master entrepreneur, business leader and consultant to others, leads a panel of experts in answering questions related to the social, legal and financial conditions needed to effectively start and…
Read MoreWhen Things Are Going Off the Rails – Contrarian Panel
Question: When things are going off the rails for you, what’s the one thing you can count on to bail you out of the situation? Dale Furtwengler, author and people and pricing expert, leads the room in exercises to extract ways to manage well in the face of challenging events. Tips from the large audience include: Look…
Read MoreWhat a Great Question: Game-Changing Communications
What’s the best thing that’s happened? Appreciative inquiry is like enjoying flowers rather than despising weeds in the garden of life. Einstein says we either live our life as though nothing is a miracle or as though everything is a miracle. Workplace culture expert Judy Ryan opens her presentation asserting that we each create energy…
Read MoreBuilding a Referral System
One good turn deserves another. Mark Brimer offers straightforward and practical advice about networking and how helping others win ultimately garners wins for you. Networking expert Mark Brimer helps the audience consider the importance of presenting what you do in meaningful ways so that people who want to help you are able to be successful…
Read MoreEffective Customer Surveys
Turn detractors into loyal promoters. Asking for and listening to the opinion of your customers is worth its weight in gold! John Eyres is a business connections consultant and telemarketing guru. He opens his presentation in his trademark playful, humorous style. He quickly draws in the audience with his impassioned message to seek feedback from clients,…
Read MoreLeveraging Facebook Ads For More Exposure
Facebook has over 1.5 billion viewers (so far) with over 1 billion checking in for 20 minutes or more per day! Digital marketing automation expert Will Hanke starts by introducing a marketing machine that leverages Facebook to introduce people to your brand and output leads to you. Early on, he reports the incredible volume of users and…
Read MorePowerful Success Strategies to Ignite Productivity
Be P.O.W.E.R.F.U.L. in Your Productivity! Productivity expert Cathy Sexton opens her presentation introducing her book 52 Powerful Success Strategies to Ignite Productivity and describes productivity as a factor that affects everything in our lives, including the quality and quantity of time, energy and money we have available. She handpicks a few of her key strategies…
Read MoreNow You Need A Flight Crew
Don’t fly Alone – Make Sure You Have Your Fight Crew With You! Successful business owner and organizational development expert Jim Canada opens his presentation talking about his experience managing over 300 people and how he’s leveraged what he’s learned into helping others develop healthy teamwork to get more done. His presentation focuses on the need…
Read MoreUnlock the Remarkable Opportunity of Tax Planning
Adopt a Strategy for Reducing Your Tax Liability What’s the best business strategy for tax planning? It’s simple. Know what you’re doing and what’s available to reduce your tax liability. What you don’t know can really hurt your business! Lack of knowledge and fear of being audited often make clients overly cautious when claiming expenses and…
Read MoreBusiness Apps to Improve Life & Work: May 2016
There are currently over four million apps available to choose from Will Hanke, SEO and email automation expert who regularly provides continual research and reporting on new or less known apps. He opens this presentation explaining there are over four million apps available to choose from, some of of which may support many businesses. He…
Read MoreShould You Find Prospects or Should They Find You?
In this presentation focused on growing one’s business, Cynthia Correll facilitates questions put to a select panel, drawing upon the expertise of a social media leader, a digital marketing leader and a networking leader. https://www.youtube.com/watch?v=XerO43P7AZA Together with the audience, they explore important questions related to outbound and inbound marketing strategies. Cynthia opens the session, expressing…
Read MoreContacts, Connection and Collaboration
Master connector, author and dream coach Karen Hoffman opens her presentation inviting the audience to consider the difference between a single transaction and a relationship that involves an ongoing set of transactions, monetary and otherwise. https://www.youtube.com/watch?v=Bp5qvR528Sk Karen focuses the majority of her presentation on strategic practices needed to start a relationship effectively from the first moment…
Read MoreThat Instant Message Isn’t a Contract…Is it?
Legal expert and attorney Brian Rogers raises awareness about how easy it is to unwittingly commit to agreements of many types with partners, employers and clients without your awareness. As you navigate through the process of crafting, conversing about, fine-tuning and committing to an agreement, make sure you have considered all necessary provisions to protect yourself from…
Read MoreAre You Buried in Bookkeeping?
No business starts out with the expectation of failure, but when small business owners neglect the bookkeeping side of their business they’re setting themselves up for trouble. Proper management of the financial side of your business can make all the difference between whether you succeed or fail. And making sure the numbers are in order is…
Read MoreSelling Well Automatically
Most sales books are obsolete. Sales expert Bill Prenatt says, Rather than manipulate and game-play, be authentic, take interest in your prospects and seek meaningful ways to provide them value. Bill Prenatt, opens his April 2016 presentation on effective salesmanship by sharing what he’s learned over 56 years. He admits he has learned a lot…
Read MoreHow To Succeed Without a Co-Pilot
In this humorous panel discussion led by Ann Prenatt a small group of experts focuses on providing guidance for succeeding at business so you are not flying alone. The questions asked and answered by this team include: What is your company name and how did you come up with it? How important is networking in…
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