What does the customer think when you don’t take the high road?

Why you should ignore your competition and not engage them in a competition. What do your customers think when you fall into the trap of bashing your competitor instead of taking the high road and staying focused on them instead? I recently read an article about two local St. Louis attorneys who participated in a…

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The Power of Passion in Succeeding in Marketing and PR

It’s not just about a diploma hanging on the wall. Want to have success in marketing? Be passionate, push boundaries, and most importantly, make mistakes. You have invested in your education and have a degree? Whether you have or not, your success depends on something more: Passion So, you have a degree in marketing, communications…

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Short Circuiting Your Brand Through Employee Disengagement

I was recently contemplating a trip with the guys when I suddenly received an invite to the Brickyard NASCAR in Indianapolis. If you know me, my idea of a man weekend is backpacking in the Rocky Mountains. But I thought new experiences are always good. We arrived in Indianapolis the day before the race and…

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