Entries by Steve Smart

Video: The Exponential Power of Customer Satisfaction

Recent experiences got me thinking about marketing resources and the exponential power of customer satisfaction. I want to share some thoughts about the importance of customer satisfaction and how it contributes to your business success. I’ll also tell you a story from my own experience as a customer. For that, you'll have to watch the […]

Video: From Connection to Conversion: Your Marketing and Business DNA

Marketing expert Steve Smart assists business owners in clearing away the fog caused by so many marketing options. He understands entrepreneurs wear too many hats and how easy it is for them to get pulled into tactical details instead of making sure to first be strategic in planning and defining business systems. He asserts that […]

Four Reasons to use an outsourced marketing professional

Contrary to instinct, doing everything yourself does not, in the end, save money. Consider a different… scratch that… a BETTER approach. Don't wait until you're pulling your hair out to discover the benefits of outsourcing. I have benefitted from my recent choice to outsource some of my own marketing efforts. Yes, there is a cost […]

Hit Your Email Marketing Bull’s Eye

Satisfying customers is what successful marketing efforts are all about. But profit is your reason for being in business. How do you know if you're hitting your target? How do you connect the dots between customer demand, email marketing and your profits? Analysis is one piece of the puzzle. Marketing intelligence tells you if you're […]