Posts by e4e Community
Content Marketing Techniques That Aren’t Obvious to Small Businesses
Content marketing is a great way to drive traffic to your site and build a following, especially if your business is hurting for a larger marketing budget. But content marketing has its own nuances, and it isn’t as easy as it looks. There’s a lot more to creating and sharing content than building a website,…
Read MoreMarch Sponsor – Nick Lamia
I bring more than 18 years of financial services experience to my clients and have served as an Edward Jones financial advisor since 1999. I use an established process to organize, protect, build and transfer wealth by helping others identify key goals. I then personalize tailored solutions to help them work toward those objectives. I…
Read MoreHow to Proactively Prevent Website Crashes and Recover from Disasters
Most people take websites and digital services for granted, and expect them to be available 24/7/365. And a crashed website can cost a business a lot of money. Some business models, such as ecommerce platforms, lose money with each minute the website is down. But even if you don’t sell anything online, a crashed website…
Read MoreMarch 2017 Sponsor: Medici MediaSpace
Medici MediaSpace Medici MediaSpace is a collaborative, membership-based community located in St. Louis, Missouri. We are dedicated to building and growing businesses, cultivating an abundance mindset, and developing processes that enable people to be part of flexible, but disciplined projects. We are creating an infrastructure of productive collaboration that is valued and rewarded. We are…
Read MoreThe E4E Guide to the 2016 Best in Business
Each year the St Louis Small Business Monthly releases a poll where you can vote for your favorite businesses in a variety of fields. This year’s poll is online, and here’s how you can vote for all your favorite E4E Partner companies. Here is the link to vote: https://www.surveymonkey.com/r/HV99P8F #1 Best Law Firms Vote for Blue…
Read MoreQuick Changes to Give Your Blog a Makeover
As website owners progress and mature over time, we find there is a lot to improve when we look at our original blogs. Specific pieces of content, the structure and format of our sites, as well as a lot of other small things needing an overhaul can add up or have a big and negative…
Read MoreVideo: 7 things you need to know about SEO in 2015
In order to get the maximum coverage possible on the internet, a thorough understanding of the latest effective SEO practices in 2015 is essential Website marketing and SEO expert Will Hanke follows the latest trends in marketing your business on the internet and how to avoid the pitfalls inherent in outdated SEO habits from the…
Read MoreHottest Graphic Design Programs
So you’ve decided to start a graphic design project. Great! But how do you get from your initial idea to a finished, printed product? So you’ve decided to start a graphic design project. Great! But how do you get from your initial idea to a finished, printed product? If you decide to forgo the recommendation…
Read MoreLink Reclamation: The Most Important SEO Task You Aren’t Doing
Remember that guy from high school, the one you hung out with all the time until graduation? What ever happened to him? Remember thinking how cool it would be if you could reconnect? Thanks to the power of social media, and Facebook in particular, reconnections like this are taking place every day. People are finding…
Read MoreSeven SEO Steps to More Business This Year
Between the years 2007 and 2010, more small businesses jumped online with a new website than ever. The majority of these websites were poorly thought out; they simply came into existence as the result of competition. If your competitor had a website, then you had better get one, too. These websites, known as brochure sites,…
Read MoreHow Guest Blogging Builds Your Online Credibility
Guest blogging is an easy way to increase the value of your own website. Imagine every website on the Internet had a value from 1 to 100 dollars. The websites that had no updates, no social interaction, and no ease of use were only worth a few dollars, if that. The sites consistently updated, with…
Read MoreWebsite Shortcuts That Lead to Disaster
Allow me for a moment to read your mind. Let’s see… ah, you want to be at the top of Google when someone searches for your business. Good plan, terrific goal and smart way to use your marketing budget for the next year. Can you imagine for a minute how many business owners think the…
Read MoreThree Things You Should Own But Probably Don’t
Unfortunately, when your online strategy does get attention, it’s just long enough for you to call someone that can handle it for you – which can lead to some disastrous decisions. Well, kinda. Many local Internet marketing and web design shops are more than happy to help, and many of them can do a great…
Read MoreThe changing and growing landscape of SEO
A few days ago I received a call from a local divorce attorney that wanted more information on my SEO services. After a few preliminary questions, I realized I was speaking with a receptionist who had been tasked to ‘find out more’ about SEO. This is definitely not the first time this has happened,…
Read MoreTwo Files Every Website Should Have
When a search engine ‘bot’ visits your site for the first time, it looks for two files right off the bat: robots.txt and sitemap.xml. Search engines use these files to learn about your website and can make recommendations on optimizing, modifying, and even fixing your website. The robots.txt file is like a stop light. It…
Read MoreAre You a Google Ostrich?
Don’t bury your head in the sand, adapt to the new SEO reality. Marketing would be easy if you could ignore the Google’s disruptive algorithm changes. But doing so puts your business at risk. We all want to make things fast and easy to get found online and sell more. The desire to minimize the…
Read More