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Buyers Behave Irrationally

Lorem Ruti Levy, in her Haaretz.com article Building blocks…

A Snapshot or a Story

Marketing people don’t always agree…if you had just one tool…

They Call it Interactive Marketing for a Reason - Why Surveys Matter

Online surveys help you build trust with clients and prospects,…

Business Owners: Remember, Experience is Everything

A few consistent safe bets in business are that quality and great…

The Hidden Benefits of Google AdWords No One's Talking About

It was an eye-opening moment. I'd been digging through the…

Video: Effective Marketing - Separate True Prospects from Suspects

If you learn how to separate true prospects from suspects you…

Video: What and Why Alignment

First we are beings and must listen for greatness. What stirs…

Does Your Sales Pitch Pass the "Why" Test?

Why should your prospect care about the product or service you…

How Much Does a Sales Call Really Cost?

Are you ready for a real shock to your system… (you know the…

Do You Ever Need Someone to Save the Day?

When you think of people who save your day, what comes to mind? …

VoIP Is All About Productivity and Flexibility

Many times I hear, "I need to get a VoIP Phone system so I can…

Blind Spots

The game of golf is quite fascinating.  It’s so elusive and…