Calm Amidst Chaos

In this presentation called "Calm Amidst Chaos," e4e partner Dale Furtwengler lays out a seven step process for dealing with stressful situations. He explains how he sets aside unhelpful emotions and the techniques he uses to find the core issues and the best solutions as quickly as possible.

How to Proactively Prevent Website Crashes and Recover from Disasters

Most people take websites and digital services for granted, and expect them to be available 24/7/365. And a crashed website can cost a business a lot of money. Some business models, such as ecommerce platforms, lose money with each minute the website is down. But even if you don't sell anything online, a crashed website could be costing you brand reputation, trust with your audience, leads that are trying to find your business, and repair costs.

Instead of leaving things to chance, it's better to proactively take measures that will minimize downtime and ensure that your website doesn't crash in the first place. It also pays off to make sure that you've taken measures to recover if the worst should happen. Use the following tips, tools, and techniques to help minimize the chance of an outage, and to recover from one if your website crashes.

Use Website Security Tools

The best way to thwart hackers and viruses is to prevent them from tampering with your website in the first place. Any web administrator or small business that's trying to grow an audience online needs security services to ward off invasions from the latest threats, but some people forgo security protection in an effort to save a buck in the short term.

In the long term, however, failing to use security services could devastate your business. I'm sure just about everyone has read headlines detailing the latest successful hacking attack, whereby an Internet hacker stole hundreds of usernames and passwords. In the past, there were even reports that terrorist groups like ISIL were exploiting WordPress vulnerabilities.

The Internet isn't a safe place, and failing to protect your website is a rookie mistake.

Research Patch Notes and the Latest Vulnerabilities

It's always worth keeping up with the latest vulnerabilities and exploits. I know it might sound like a lot of work, but two of my favorite sources for the latest threats are the WordPress Vulnerability Database and CVE Details. I think anyone can make time to check things out at least twice a month or so. Since all the hard work has been done for you and all the latest known vulnerabilities have been aggregated, you can easily scan through the list and make sure you don't use any plugins, themes, or WordPress versions that are vulnerable to an attack.

I'd always recommend upgrading to the latest WordPress version, but it's a little nuanced. You do need to feel comfortable making technical changes to a WordPress site, and it's best to read up on patch notes to make sure the latest version is stable. Furthermore, you're going to want to make sure all of your add ons, plugins, and other similar components are all up to date. If you fail to update WordPress modules, you may still be vulnerable to an old attack.

If you’re uncomfortable with running updates and patches on your site, find a service that will do it for you. We offer a WordPress maintenance service which includes offsite backups and weekly updates.

Backup Your Website

Anyone who's felt the sting of a virus or data loss in the past knows just how critical it is to backup data on a regular basis. It takes an immense amount of time to put together a quality website, and creating content is a continuous process. But without website backups, you could lose all your content, custom coding, and user data in an instant. It only takes one virus or configuration error to negate all the blood, sweat, and tears you've poured into your digital marketing campaign.

As such, you need to stay on top of backups. Not only will it prevent data loss, but it can help give you a restore point if a new plugin goes haywire and crashes your theme. The good news is that there are plenty of free tools to help you backup your website, such as Duplicator, BackupWordPress, BackwpupFree, and even WordPress Backup to Dropbox. I wouldn't recommend Dropbox due to a lack of encryption and past security issues, but if you know how to encrypt your files, it's a viable free alternative.

Consider Using a CDN

A CDN is a Content Delivery Network, which may or may not be appropriate for your business (depending on the industry and type of website you run). If your main product is content, such as software reviews or how-to content, a CDN could be a real life saver. They work by caching static page content from your website and deliver it to users based on their geographic region.

Instead of the server hosting your content directly supplying visitors' web browsers with your static page content, the cached static pages can be hosted on redundant servers to lessen the load on your main server. Using a CDN can also help mitigate the damage from a DoS attack or sudden traffic spike. However, if your website is nothing more than a simple digital storefront that helps local customers find your business, you likely won't see much value in a CDN.

Drill Down and Determine the Root Cause

If your website mysteriously crashed and you can't discover why, it pays off to be diligent. You'll want to make darn sure you find out the root cause of the crash, or it could happen again. Worse yet, your website may have been the victim of an attack, in which case you'll need to determine where the vulnerabilities lie.

This is where monitoring packages provide massive value, since they'll be able to help alert you when your website crashed as well as other abnormalities. For instance, if you notice an abnormal traffic spike, it could be that you were victimized by a DdoS or DoS attack. Other times, physical hardware problems might be the issue. Hosting providers aren't perfect, so if you suspect physical hardware problems, get on the horn with your hosting provider ASAP.

I'd recommend looking into the WPServerStats plugin if you don't already have monitoring software in place.

Final Thoughts

A lot of headaches and expensive downtime can be completely avoided with a little bit of preparedness. I'd highly recommend doing the following to ensure your website doesn't bite the dust:

  • Keep all of your code modules, plugins, addons, themes, and WordPress version up to date
  • Spend the few extra bucks on a security service
  • Use monitoring tools to log oddities and abnormalities
  • Always backup your data
  • Consider using a CDN

There may not ever be such a thing as a perfect server, but by using these techniques, can can drastically reduce your risk of a costly outage.

 

 

 

Growing a Valuable Organization on a Shoestring

In this presentation called "Growing a Valuable Organization on a Shoestring," e4e partners Karen Hoffman and Cynthia Correll discuss how Karen successfully created her nonprofit organization, Gateway to Dreams. Karen emphasizes the importance of building a strong support network as a fist step. She also explains how to keep a team motivated and navigate financial obstacles on a shoestring budget.

Creating a Miracle Life

In this presentation called "Creating a Miracle Life," e4e partner Richard Terry talks about the three things that helped better his life in the past three years. He offers advise on how to reduce stress, increase positivity and extends a challenge to make a positive change in your life.

Business Is Growing – When Do I Hire?

In this presentation called "Business Is Growing - When Do I Hire?," e4e partner Lori St. Clair talks about the mental obstacles of hiring new people and the benefits of overcoming those obstacles. She explains the importance of knowing your professional priorities, knowing when to hire and understanding a new employee as an investment.

5 Points of Wellness

In this presentation called "5 Points of Wellness," e4e partner Dr. Dan Fazio explains some of the core principles of leading a healthy and fulfilling life. He distills the concepts into five key points and weighs the importance each.

Creating Great Stuff Using a Great Mindset

In this presentation, culture change expert Judy Ryan presents on the transformation process for fostering free and contributing human beings. She offers key points that may challenge the status quo and offer a new perspective for supporting greatness in self and others.

Using the Phone to Connect with New Business Leads

In this presentation called "Using the Phone to Connect with New Business Leads," e4e partner John Eyres describes three core principles of successful telemarketing and teleprospecting. His presentation teaches you how to build and use multiple calling lists, how to develop a winning script and how to make yourself a better caller.

Strengthen Your Business’s IT Competence

"Strengthen Your Business’s IT Competence" is the e4e December 2016 GROW Showcase Presentation by Jared Peno. Jared defines potential risks in IT security, identifies methods to prevent systems from being hacked and informs us how to make and implement a plan to protect and recover from an IT attack.

After his presentation, Jared takes questions from the audience.

Making Taxes Your Friend

Nationally known tax professional Andy Magnus reminds us that taxes can be our "friend." With great insight and lots of humor, he helps to decode the tax code, and he offers tips on how to approach tax management for your business.

 

 

Stand Out In the Media Blizzard

We are inundated with social media. If you want to get noticed,

you must impress your market with targeted, meaningful messages.

Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She offers the following important tips:

  • Take time to know your buyers – their age, challenges, code language, and needs, where they are located, etc.
  • Keep your content current and fresh
  • Ensure your prospects can subscribe to your site and services
  • Use short videos to reach your market
  • Don’t assume everyone is your target market; rather speak to the 20% is good
  • Images matter to your marketing efforts and are are the primary influence for your products or services
  • Follow-up with sound and proven processes
  • Listen and pay attention to who is responding and writing so you are engaging with them
  • Do not allow your postings to become a source of conflict or debate
  • Make sure you are focused on the customer needs not your own
  • Track and test what works through review of your analytics and let them inform your next decisions
  • Create repeatable, sustainable processes
  • Get the support you need
  • Get your branding out on a regular basis so that when I need your services, I remember you as top-of-mind

Social media is no longer an option for businesses because it plays a major role in shaping the business reputation and perceptions about credibility. If you don’t think you have time to implement a social media strategy, outsource this very important business strategy to Karen Fox at Karen@karentheconnector.com or check out her website www.karentheconnector.com

 

Managing Transitions Life Throws Our Way

What do you need when your life is spinning out of control?

Sales expert and performance leader Bill Prenatt opens his presentation with the question “Have you had times when your life was spinning out of control?” He offers his own traumatic life experiences. He describes about how life can sometimes smack us in the face and what’s more important is how we react to what’s happening. Key points in this presentation include:

  • How to move from reaction to responding so you manage challenges effectively
  • Naming the seven elements of a negative spiral so you can take four steps to take charge of any situation and shorten the amount of time to be in a negative spiral
  • Moving from denial to acceptance and improvement
  • The question “What’s next?” helps you take charge
  • See setbacks as temporary and move forward
  • We can’t always see other options when we are in a negative spiral
  • Things are almost never as bad as they seem
  • The positive and negative balance in our lives
  • Gratitude and forgiveness can get us through hard times
  • We can either be a victim or a victor in difficult circumstances
  • How to learn from our challenges and mistakes
  • Adaptiveness and resiliency are key to overcoming challenges

Sales and leadership expert Bill Prenatt concludes this inspiring talk sharing about the death of his son. He invites his audience to develop tools to cope with challenges and consider your responses to them so you are more resilient in moving forward when tough times arise, which will because they are simply a part of life.

Bill Prenatt is CEO of Simply Successful and Executive Director of e4e. If you are interested in learning more about the art and science of taking control of your life, contact Bill at bill.prenatt@simplysuccessful-llc.com.

Greatest Print Advertisement Ever and How it Can Help You Grow Your Business

You are not selling products and services. You are selling the positive benefits and the emotions people want in life.

Marketing expert Tom Ruwitch opens his presentation by asking about and teaching the audience about the necessity of having a swipe file. He shares an ad he deems brilliant and how the dissection of this ad can help anyone in business. He engages the audience in reviewing what they answer to the question, "What do you sell?" to help each understand that we are not selling products or services. We are selling benefits and the positive outcomes that garner those benefits.He asserts that what separates you from your competition is how you position what you sell. He uses a sample ad to decipher the benefits the ad provides. They include:

  • Increased positive emotional experiences like adventure, romance and excitement
  • Avoidance of negative experiences such as judgment, rejection and humiliation
  • A happy ending to a fairy tale story of overcoming

After you have effectively communicated the above, a great ad requires the following to come next in this order:

  • Why do I choose and buy this?
  • What are the products or services you provide?
  • How do you do this?
  • Proof of effectiveness
  • Offer risk mitigation such as offer a guarantee
  • Focusing on why, your prospects will then hear the follow-up information on how you accomplish delivery of your products and services.
  • Sharing benefits eliminates resistance, defensiveness and separation because it paints a happy ending and increases positive feelings; features are more likely to be resisted

Tom Ruwitch meticulously un-bundles the ways to create a similarly brilliant ad for each person in the audience so they can no longer use drab, mechanical descriptions to help people to buy from them.

For support in defining your content marketing plans and sustainable systems within them, contact expert Tom Ruwich at MarketVolt by phone 314-993-3732 ext 18, by email at tom@marketvolt.com or visit his website www.marketvolt.com

A Clean Sweep for Wellness

Seek not only quantity of life, but quality of life too.

 

 

Dr. Dan Fazio is a wellness chiropractor and expert in helping people holistically improve their quality of life. He puts fun back into functional and longevity medicine, exploring the following points:

  • Wellness can be easy with simple goals and follow-through
  • Maintaining a quality mindset is key in achieving a high quality of life
  • Aging does not have to mean disease-ridden
  • Begin today with small steps
  • Use mindfulness practices that are distraction-free, meditative, intentional, and which we focus and develop reverence for what we eat, how we move and what we see and feel
  • Reduce the vast number of premature deaths through simple diet, exercise and meditative practices
  • Celebrate successes and make time to play and have fun
  • Remove interfering factors like sugar and stress from your body
  • Prioritize your health by improving diet, exercise, and sleep hygiene a little at a time
  • Use professionals and accountability partners to engage in and continue the process of intentional wellness
  • Use healthy oils and fats, including the use of coconut oil along with adequate hydration to squelch cravings for sugar and increase metabolic function.

Dr. Fazio is a warm-hearted, funny and intelligent health professional, passionate about helping people in connected, supportive and collaborative ways.

Unlock the Remarkable Opportunity of Tax Planning

Adopt a Strategy for Reducing Your Tax Liability

Hand choosing a hanging key amongst other ones.What’s the best business strategy for tax planning? It’s simple. Know what you’re doing and what’s available to reduce your tax liability. What you don’t know can really hurt your business! Lack of knowledge and fear of being audited often make clients overly cautious when claiming expenses and deductions. As a result, many business owners end up paying a lot more than they should. In fact, not claiming allowable deductions can cost a business 56 percent in taxes to satisfy Uncle Sam. Why should Uncle Sam get your money when there are legitimate ways to keep more?

Tax planning is a year-round opportunity. And failing to plan means planning to overpay. Very few small business owners know the system well enough to take advantage of all the money-saving opportunities allowed in our tax code. Everybody wonders, “How far can I push the envelope?” Some go too far and push it past the edge, while others choose that cautious route and don’t put anything down. Neither strategy is good. You need to be working with a tax professional who really knows what can and can’t be done to get the most benefit for your business.

What You Need to Know

It’s all about recordkeeping and keeping track of everything. Anything you use or buy that relates to your business in some way, shape or form can (and should!) be deducted. Clients will often say, “But I don’t have a receipt for that” or “It wasn’t enough to be worth writing it down.” Trust me, everything is worth writing down! It all adds up. You’d be surprised how much all those smaller expenses add up to over the course of a year. And any expense less than 25 dollars doesn’t even require a receipt.

Do you work out of your home? While a bit complicated, there’s a formula for determining the deduction for that. And if you’re not claiming it, you should. How much do you use your car for business? Mileage, gas, wear-and-tear, and repairs can all be factored in and add up quickly to reduce your tax liability. Having lunch with a client, colleague or potential client? Deduct! Travel expenses? Need pens, paper, a new calendar, iPhone or laptop? Deduct, deduct, deduct.

Large or small, if you use it for business, count it all!

Make it Easier on Yourself

If the thought of trying to keep track of every possible deduction overwhelms you, there are strategies for that. Many business owners don’t realize there are some phenomenal apps out there to keep track of expenses. There are apps to keep track of where you’re going, who you’re meeting with, the mileage, and all expenses associated with those meetings. It can be so easy to forget to make notes or enter all that information like you should, so the apps can really help. Even if you have to invest some money in one that will do all the things you need it to do, it will really streamline your recordkeeping and make your life easier.

Also, get and use a designated credit card for all your business expenses. Put all those purchases that relate to your business in any way, shape or form on that card only. That way, you have a complete and accurate accounting of expenses and purchases at the end of the year just by going online and clicking the “print” button. It doesn’t get any easier than that.

Always remember, the IRS is there to do a job. No one from the IRS is ever going to come to you and say, “Gee, you’re a nice person. I see you should’ve taken deductions for more expenses here.” While that would be nice, that’s not their job. That’s my job.

My advice… be aggressive, but smart. And always keep tax planning at the forefront of your mind throughout the year. Don’t let what you don’t know hurt your business. In the tax game, there’s no such thing as “I paid for that out of my pocket.” Hire a professional tax planner. Then give Uncle Sam what is due, but start planning today to keep every bit you can!

John Brandvein has been in public accounting since 1958 and founded Brandvein & Co. in 1994. Not only does John have copious knowledge regarding all things accounting and taxes, he provides his clients the best possible support and stability, while being gracious and humorous in the process of delivering excellent service. You can reach John at 314.725.5514 or email him at john@brandvein.com

Are You Buried in Bookkeeping?

No business starts out with the expectation of failure, but when small business owners neglect the bookkeeping side of their business they’re setting themselves up for trouble. Proper management of the financial side of your business can make all the difference between whether you succeed or fail. And making sure the numbers are in order is just as important as sales when it comes to building a business that can go the distance.

Office lady being scared because of too much paperwork to do

If keeping detailed, accurate records is not your strength or you don’t have the time to give it the attention it deserves, it makes sense to hire a professional whose primary job is making sure all aspects of your business finances are in order. There are some things to consider when choosing someone to handle the finances for your business however, so here are a few tips for what to keep in mind.

 

  • In regards to bookkeeping, consider expertise and experience over cost.

Many small businesses are tempted to hire someone to handle their business finances based solely on cost of the services. This might seem logical, especially with start ups where money is tight. But choosing solely based on cost or having an unqualified person handling your accounting can be a monumental mistake!

The money side of your business is far too important to entrust to just anyone, and trying to save a few dollars can lead to big headaches down the road. Especially when it comes to taxes. A good accountant may cost more than that neighbor who does it to earn extra money on the side, but they’re trained to expertly handle the services you need.

When you think about it in terms of peace-of-mind and what you would be able to do instead of slaving over the books – like doing the things that bring in the money – investing in a competent accountant is clearly a sound investment in your business.

Get recommendations, shop around, and get quotes from several accountants before making a decision, but don’t let the cost of services be the only deciding factor.

  • Get clear on what you need them to do.

A good accountant can be a valuable, strategic addition to your business on many levels. The services offered by accounting firms can vary though, so give some thought to what types of services you need before signing on with someone. Are you looking for someone to just handle your taxes on a yearly basis or do you want a broader list of ongoing services? Are you the type of person who considers throwing receipts in a shoebox “filing” and wants someone to manage everything financial or will you be doing some of the tasks yourself?

Are there things about your specific industry requiring someone who specializes in that area? Would you like someone who not only deals with numbers, but also offers expert guidance with respect to financial and management decisions – in other words, someone who can fulfill a consulting role as well as bookkeeping? CPA’s can often function as expert business consultants in addition to handling numbers.

If you’re unclear of the services available or unsure of the level of services you would like, talk to other entrepreneurs or ask accountants you’re interviewing. There may be ways an accountant could help that you haven’t even thought of.

  • Choose someone who is a good fit for you.

Your relationship with your accountant is hopefully going to be a long one, so choose someone you find easy to work with. You want someone with a high level of expertise, but also someone whose personality is a good fit with yours.

Working with an accountant means letting that person into the heart of your business and entrusting them with your finances. It is one of the most important decisions you can make as a business owner. You need someone who cares about the success of your business. You need someone who is trustworthy. You need someone who has the diplomacy to handle difficult, but necessary, conversations. And you need someone who has a good sense of humor, which can be a real plus at tax time. (I’m only half kidding.)

Hiring an accountant to keep track of the money coming in and going out can be a big relief for business owners. And knowing you have a professional on your side who understands crunching numbers and what’s needed for success can free you up to do more important things. Just make sure whoever you choose is qualified to handle the job. The success of your business may depend on it.

John Brandvein has been in public accounting since 1958 and founded Brandvein & Co. in 1994. Not only does John have copious knowledge regarding all things accounting and taxes, he provides his clients the best possible support and stability, while being gracious and humorous in the process of delivering excellent service. You can reach John at 314.725.5514 or email him at john@brandvein.com

How To Succeed Without a Co-Pilot

In this humorous panel discussion led by Ann Prenatt a small group of experts focuses on providing guidance for succeeding at business so you are not flying alone.

The questions asked and answered by this team include:

  • What is your company name and how did you come up with it?
  • How important is networking in building your business?
  • When did you know your company was going to make it and be successful?
  • What is your biggest challenge in your business and how do you overcome it?
  • When you have a problem or an idea and are looking for feedback, where do you go to get support?
  • Where do you find good help?
  • What do you let go of first when prioritizing?
  • Do you conduct annual business planning and do you include scalability plans if you do?
  • Are systems do you have in place that have improved your business significantly?
  • At what point during your business development, did you know you needed support and help from others?
  • How do you manage your calendar and what tricks have you discovered?

The power of group think and the joy of sharing questions and solutions together in an open and authentic manner is evident in this panel discussion which paved the way for further rapport and mutual support among existing members and new audience participants alike.

Counterintuitive: When to Believe Naysayers

During a recent episode of Shark Tank, all of the sharks told a budding entrepreneur that his idea wouldn’t work.  The sharks went on to explain why the idea wasn’t viable.

Reasons to listen
There are a number of reasons why this entrepreneur should listen to the sharks.

  1. They’re incredibly successful business people.
  2. They have experience in a lot of different industries with a lot of different markets.
  3. They don’t hide their mistakes; indeed, they readily admit their failures hoping to help others avoid making the same mistakes.
  4. Their mission is to promote innovation and entrepreneurship, not quash them.

I have to admit I shared the shark’s opinion of the idea, although I‘ve been wrong before.  This raises some interesting questions “When do you listen to naysayers?  When do you ignore their advice?  Is this an either/or decision?”

Not either/or
One of the things I’ve learned over the years is that just because someone says “It can’t be done” doesn’t mean I should abandon the idea.

A few years back I pitched a book idea to my literary agent.  She responded saying “You’re not known for that topic so it’ll be a nearly impossible sale.”  And she was right.  One of the things publishers want to see are credentials that lend credibility to the book’s message.  I didn’t possess those credentials.  I set the idea aside and didn’t do anything with it for over a year.

During that year my mind was continuously drawn back to that topic through conversations with friends, through questions I got from people who were suffering a crisis of confidence or some personal pain.  Eventually it became obvious to me I needed to write this book and I did.  The title is “Lead a Life of CONFIDENCE...Free yourself of fear, anxiety and frustration.”

While it hasn’t yet (note the yet) become a best seller, it has laid the foundation for me to become known for this topic.  Indeed, within the past few weeks a whole new market has opened for me to promote the book, and more importantly, the message.

A follow-on book will be released this month, “Stand Out From The Crowd...Without having people point and laugh,” and I’ve just completed the outline for the third book in the series.  I’ve decided to self-publish all three as a way to build the credibility that may or may not lead to a future book deal with a major publishing house.

My point in sharing this story with you is that when you’re told “it won’t work” by naysayers, listen to what they have to say, then figure out a way to overcome the obstacles they see.

When to listen
It pays to listen to people with more experience than we have.  It’s counterintuitive, but it doesn’t mean we have to abandon our idea.

Typically when experienced people say “That won’t work” what they mean is that it won’t work as you outlined it.  It’s your job to ask “Why won’t it work and how do I overcome the obstacles you’re seeing?”  Let them help you find solutions, they have more experience than you do.  But don’t give up on the dream.  You may have to make major adjustments to make the idea work, but if you want that dream badly enough, you will make it work - simply not in the form you originally envisioned.

When not to listen
Don’t listen to people who have little or no experience in what you’re trying to accomplish.  Many of them become naysayers simply because they can’t dream as big as you are dreaming.  I learned this lesson from having seen an interview of the Williams sisters.

They said that when they told their friends their dreams of being tennis champions, they were told they couldn’t do it.  The sisters said that at some point you have to leave old friends behind because they aren’t dreaming as big as you are.  They went on to say you have to develop friendships with people who believe in you and encourage you during the inevitable dark hours that accompany the pursuit of any significant dream.

My mastermind group encouraged me to go forward with the confidence book despite the fact that my agent said I wasn’t known for the topic.  Their advice?  “You’re not known yet.”

Takeaway
By all means, pay attention to what people are saying.  There’s almost certainly some sage advice to be found in their comments.  Don’t, however, let them dissuade you from your dream.  There’s a reason why you’re being drawn in that direction.  You may have to make course corrections and the ultimate form your dream takes may be dramatically different than the one you currently envision, but if you’re dreaming it - it is possible.

Dale Furtwengler is the author of the internationally acclaimed book, Pricing for Profit as well as six other books

  1. Lead a Life of Confidence: Free yourself of  fear, anxiety and frustration
  2. Making the Exceptional Normal
  3. The Uniqueness Myth and other misconceptions that derail businesses,
  4. Become a Maverick: Grow your business using the unconventional strategies of world-class companies
  5. 10-Minute Guide to Performance Appraisals and
  6. Stand Out From the Crowd: Without having people point and laugh.

Dale's company, Furtwengler & Associates, Inc., helps companies get higher prices regardless of what their competitors or the economy are doing.

Executing on a Plan for New Health Habits

Your subconscious mind computes 40 bits vs. 20 bits per second processed by your conscious mind. Create auto-pilot habits to dramatically improve your life.

Holistic chiropractic physician, Dr. Dan Fazio opens this team talk discussing the power of the subconscious mind referencing the work of Dr. Bruce Lipton. He explains that the rate of the subconscious mind is 500,000 times more capable of processing information than the conscious mind. This is why we need to form habits that will drive our behavior automatically.

Marketing and PR expert and Ironman athlete Scott Kolbe shares his before and after pictures and health profile, focusing on his holistic approach to becoming a happier and healthier person. Scott shares how strong he is growing and how many improvements he is experiencing because he has created new habits that shape significant positive changes.

Dr. Fazio continues the presentation by giving all participants the following important key habits for making lasting life-style changes. They include:

  1. Set a baseline and starting point
  2. Set priorities – Identify strengths and weaknesses
  3. Identify harmful patterns (Read the book Power of Habit) so you recognize cues and rewards but change the harmful habit for getting to the reward
  4. Condition your mind and body for success
  5. Reinforce your good decisions through neuroplasticity in which you connect the brain and the heart.

Both Scott and Dan end this presentation encouraging viewers to set up new habits, practice them consistently no matter what, and soon they become second-nature.

Dr. Dan Fazio is a wellness expert specializing in the proactive creation of health and prevention of disease. To get direct support from Dr. Fazio, email him at danielfaziodc@gmail.com or call him at 636-227-4442.

If you would like to know more about experiential branding, leveraging public relations, and creating a stage for your business that your customers will not forget, call KolbeCo and ask for Scott at 636.379.3895.

Video: Accountability – Punitive or Pre-Emptive?

Accountability is usually associated with punishment and finger pointing. Operations and talent management expert Ann Prenatt reframes accountability so viewers use it to ask questions and follow a specific system so everyone is successful in planning and executing on what’s needed to get desired results.

People often want new results but in general are not willing to change behaviors. They need a disciplined and consistent way to be accountable. Ann cites the multi-billion dollar industry of dieting and how people still maintain old behaviors because money and intention alone are not enough to get results. Important questions she asks the audience to consider and for which she provides guidance:

  • How do we manage and grow our own businesses in a manner that behaviors change?
  • Are we willing to put an accountability system in place?
  • How can we best act and approach people when they are not accountable?
  • How can we use a system of accountability to proactively get desired results?

In her presentation, Ann Prenatt asserts that proactive approaches are essential to helping people plan and execute on goals so that they see their responsibilities, own them, solve them, and do them. She provides specific steps to ensure changed behaviors occur to improve individual and team performance. These steps include:

  • Establish and communicate clear expectations: This includes starting by describing the end you have in mind as well as milestones along the way
  • Alignment: Help your people align with your purpose, values and visions so their contributions best serve the direction you and your organization are heading
  • Empower: Help everyone succeed by investing in development of yourself and your people
  • Recognition: Acknowledge and reinforce when individuals make significant progress
  • Feedback: Ask customers and employees for feedback and make it safe for them to be candid with you
  • Take Action: Make sure you and those you lead stay the course in reaching milestones and end targets

In this powerful and thought-provoking presentation, Ann Prenatt helps viewers take practical steps to empower, enhance, enable and engage people and systems so greater accountability and success occurs to celebrate. She imparts to the audience that putting accountability into your operations and using a specific system helps you communicate effectively, focus on results rather than blame, drive high performance, and build and strengthen relationships.


 

Ann Prenatt is highly qualified to provide human resource management assistance or help you in building strong, caring relationships. You can contact Ann at abp01@charter.net

7 Steps to a Badass Growth Funnel

Digital marketing automation expert Will Hanke starts at the top of the marketing and sales funnel process by focusing on how to draw awareness to your products and services and engage prospects through a wooing and courtship process. He helps viewers understand how to develop strategies that inspire serious consideration from prospects and lead to successful conversions with them.

 

In this video presentation, he describes how to:

  1. Get an audience – You need to understand your audience and how to attract prospects.
  1. Create a Lead Magnet: This is an irresistible bribe in which you offer value to get their email address and now that you have their information, you can educate them.
  1. Offer a tripwire: This is an offer in which money is exchanged. Offer something to those people who have engaged with the magnet. Give them an inexpensive option so they have paid something to receive value. (Exchange money for value)
  1. Nurture the relationship: Educate them. After you have the email, segment the audience and start to educate them. Use automation to nurture the relationship.
  1. Over-deliver: Give them more than they expected to get. Give a free bonus. Give them a free webinar.
  1. Introduce your Core Sale: Now you have already warmed yourself up to the people, you are able to move the conversation to a new level. Make sure you have call to action buttons in strategic places because they are important.
  1. Maximize the relationship: Once they are already doing business, make sure you leverage that by upselling to the customer.

 

For web development, digital marketing automation and SEO tips, subscribe to Will Hanke’s newsletter or check out his blog.

Video: Resilience Through Organizational Change

Successful business owner and organizational development expert Jim Canada opens his presentation with the truism that if you are not moving ahead, you are falling behind. He asserts change is key to how well you grow and succeed in your personal and professional life. He also maintains that cultivating resiliency in the face of change is key to making changes positively and effectively.

 

In his talk, Jim describes that when capability is greater than challenge, people get bored. When challenge is greater than capability, people get overwhelmed and stressed. The ideal is to maintain an equal balance between capability and challenge. Then people can weather the myriad of feelings they have as they go through change. If people do not develop resiliency, they can get thrown by some of the negative thoughts, feelings and struggles that are a natural part of the change process.

People feel in control when expectations match experiences. Developing personal resilience helps people maintain a sense of control. Jim describes it as the ability to absorb high levels of disruptive change while displaying minimal dysfunctional behavior. Those who are resilient maintain their equilibrium, high productivity, good health, success and rebound well from setbacks. Resilient people are:

  • Proactive
  • Positive
  • Organized
  • Flexible
  • Focused

Jim Canada ends his presentation by stressing the importance of creating a strong workplace culture in which your people are able to find a new normal occurs easily because you effectively communicate the positive consequences of change and they remain inspired to stay the course through discomfort. The bottom line: learn how to be resilient and promote resilience so you and your business can move ahead successfully.


To learn more about how to enact positive changes in your workplace culture, contact Jim Canada at: http://www.alliancetechnologiesllc.com/contact-us

Stop Trying to Get Caught Up…It’s Futile

Why systematize your business? Gain insight and review examples of how standardization has positively impacted successful businesses, enabling them to outwit, outplay, and outlast challenges.

Bill Prenatt, while being a proven expert in sales strategies and implementation is a knowledgeable and passionate champion for what he calls a game-changing trend of systematizing your business. He opens his presentation asking the audience if they often feel like they are on the show Survivor. He provides examples of how standardization impacted his work with Allen Foods. He also cites the story of how McDonald’s can tear down and re-build a restaurant in 90 days because they are so systems-driven. He uses this presentation to build a strong case for standardization in business stating it is a way to outwit, outplay, and outlast any challenges that arise.

Bill Prenatt describes the predominance of fire-fighting and scarcity and how we support this with the mantra that everything is hard and tedious; in other words, we are our own worst enemy. This is a big reason we are not thriving. He focuses on how systems help us to:

  • Set Direction
  • Get organized
  • Recognize and stop focusing on the trivial
  • Consistently work on improving our businesses

Bill Prenatt asserts that waves of change so big and so bold that we aren’t able to recognize and respond to them. On top of this, we are drowning in information but starved for knowledge. We are a service economy with a product model and don’t know how to sell the invisible, the services we provide. He cites Uber is an example that change is in the air. He also cautions that only 6% of entrepreneurs are systematic.

Bill provides solutions including:

  • Adopting an abundance mindset
  • Shifting from fire-fighting to fire-proof
  • Shifting your paradigm from urgent to important
  • Adopting systems to save you stress, time, energy, and money
  • Understanding systems and why standardization matters
  • Using systems to move from managing many issues to a vital few

Bill Prenatt concludes by briefly describing the standardization stages and invites the audience to determine where they are on the systems cycle so the learn how to leverage them. He asserts we must identity, banish and replace our way of doing things with a systemic approach for operating.

Bill Prenatt is CEO of Simply Successful and Executive Director of e4e. If you are interested in learning more about the art and science of taking control of your life, contact Bill at bill.prenatt@simplysuccessful-llc.com. He will always have a generosity of spirit and much practical wisdom to share.

Video: Profit First

Ready to be wildly successful and make meaningful profit? Pay yourself first and rekindle the joy you had when first starting your business.

Productivity expert Cathy Sexton turns conventional accounting practices on their head and helps people get real about the need to make profit first as a business owner. She addresses the necessary process for creating profit and collecting it no matter what your income, in order to experience sustainable and increasing success.

In this presentation, Cathy provides key insights from the book Profit First by Mike Michalowicz, whose information provided her a major money mind-shift and increased improvement in her business. She read the book over a weekend and touched upon the following:

  1. How to make profit and owner’s pay immediately on day one
  2. How and why to look at expenses as investments designed to create an ROI for you
  3. Why we will get the same results if we don’t change our thinking and behaving around conventional accounting practices because they are based on a broken formula
  4. Awareness of Parkinson’s law; the ways in which our demand upon a resource tends to expand the amount of that resource;
  5. How we approach our resources such as time, energy and money; what we have, we spend without consideration of all needs.
  6. How to set up your banking accounts so your financial processes allow you to make a habit out of taking profit first when you receive income.
  7. Tips on how to slowly implement a bi-monthly, quarterly and yearly process including use of multiple banks and accounts so money is not easy to manage and preserve.

Cathy’s personal stories and engaging examples help the viewer understand that even the most practical among us need to question the conventional way we have approached money and make significant changes so that profit is a reality and a stabilizing factor in your life and business. Cathy Sexton is founder and CEO of The Productivity Experts and a nationally recognized expert and speaker on productivity. To gain further support and information, contact Cathy at cathy@theproductivityexperts.com or 314 267-3969