Marketing Mistakes Owners Make That Torpedo Their Efforts

Successful marketing requires addressing top priorities first Adwords specialist and marketing advocate Adam Kreitman opens his presentation with a case study describing a marriage counselor who had a technically sound GoogleAds  strategy and campaign. Still she was not getting good volume or quality leads. Instead of taking over the campaign, he worked on the foundational element of effective messaging to better support…

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Why Effective Communications?

Most of us think we are good communicators just because we do so much of it. Often we are failing miserably at it and need to understand important decisions and actions are needed to succeed. Sales Expert Bill Prenatt opens his presentation reminding the audience that most people do not set out to fail. He asserts…

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Video: Google Adwords

Do Google Adwords deserve a place in your marketing arsenal? With 6 billion internet searches per day, this powerful tool may provide you unparalleled reach. With humor and distinction, marketing expert Adam Kreitman brings the topic of Adwords out from under the radar. In his presentation he provides eleven sound reasons for considering Adwords in…

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Video: 5 Elements Essential to Your Website’s Success

For most businesses, the website is the main lead generation and sales tool. Yet most businesses focus on exactly the wrong things (traffic and design) when it comes to trying to improve the performance of their websites. In most cases, the real problem is not a lack of traffic, but a lack of conversions. In…

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A Marketing Lesson From the Highchair

It may not be the strategy you’re using to market your product or service that’s wrong. It may just be how you’re presenting it. If you have young kids, you know what a challenge meal times can be. When infants and toddlers are involved, most meals involve some combination of tears, tantrums and thrown food.…

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The Hidden Benefits of Google AdWords No One’s Talking About

It was an eye-opening moment. I’d been digging through the Search Query Report in a client’s Google AdWords campaign. (This extremely useful report shows the exact search terms people type into Google before they click on your ads.) I can’t use the actual keywords and location for this campaign so let’s just say one of…

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How to Write Killer AdWords Ads

You only get 130 characters… 25 for the headline 35 each for two lines of copy 35 for your URL …so you gotta make the most of each and every one! With a limit like that, writing a compelling Google AdWords ad can be a challenge. But the payoff for writing a great one can…

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Why Ugly Websites Win

Give me an “ugly” website with these 5 elements and I’ll show you a website that’s beating the pants off the “pretty” ones in the same niche that lacks them. Say I have two websites… One’s designed so beautifully it would make a graphic designer from Apple green with envy. The other’s got a black…

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Do You Know These 6 Benefits of Using Google AdWords?

Most people think of AdWords as another form of advertising and think it’s just a way to get more traffic and prospects to their website. And while it’s certainly great for that, there’s a lot more to AdWords. Most people don’t get AdWords. Sure, they’ve probably heard about it. Maybe they’ve even tried it out…

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