Allen Minster

Marketing and sales expert Allen Minster speaks with authority from experience and a proven track record in sales and marketing integration. In this video, Allen offers that marketing is like preparing the soil in a garden and sales are likened to harvesting. He contends that without a consistent, repeatable process for aligning sales and marketing,…

Marketing and sales expert Allen Minster goes beyond defining integrated marketing to helping you to practically use it to grow your business. In this video, he shares necessary steps for creating a well-planned integrated marketing strategy including: Defining your target market and ideal customer Identifying a unique selling proposition that motivates your prospects Creating a…

Sales expert Allen Minster outlines the eight-steps for developing a robust sales process so you don’t miss important sales opportunities. He focuses on the importance of a proven recipe for getting consistent and positive results. His eight steps include: Defining your territory; the area in which you sell. Selecting your ideal prospects; those who fit…

Expert Allen Minster provides key information to support your sales success. He shares the importance of the following: Who is your specific target? What is your compelling message to get them interested in what you do? What is the frequency you need to contact them so you are in front of the customer when they…

The relationship between activity and sales results is generally understood.  What isn’t understood is that most sales processes, if they exist at all, simply aren’t scalable. Furthermore, this lack of scalability is frequently a result of an over-emphasis on conversion rates. To illustrate this point, let’s imagine a sales process has been designed purely to…