Are You Missing Potential Customers?

In this presentation,  “Are You Missing Potential Customers”, e4e partners Bill Higley and Cesar Keller discuss the topic of Web Accessibility and Compliance Standards. Sharing how businesses are taking steps so that everyone, regardless of their condition has access to a great online user experience.

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The Magic of CX (Customer Experience)

In this presentation called, “The Magic of CX (Customer Experience)”, e4e partner Cesar Keller explains that Developing a Customer Experience Map can help grow your business and improve offerings. Creating an aerial view of all customer interactions and touch points can empower your team to attract and keep log lasting profitable engagements.

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Video: Grow Faster! Craft Messages to Engage Your Ideal Customers

Marketing experts Cesar Keller and Mason Duchatscheck share valuable strategies and tools for how to craft content to engage your ideal customer. In this video, you receive support for: Determining what, why and how to create brand personas Discerning pain points suffered by your prospects Understanding keyword research, and why to add keywords to your…

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Video: Brand Personas – What and Why

Creating Brand Personas can help build a stronger culture and brand for your business. Learn what larger corporations have been doing for quite some time now. What is a brand persona? A fictional profile of customer types written down in plain English. Why create Brand Personas? They help you understand your customers better. Instead of…

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Video: Business Websites

A brochure website is very static. There’s so much more business owners can do with their website to gain a greater return on investment. Web development expert Cesar Keller answers the question, “what is the difference between a brochure website and a business website?” His answer is that a brochure website is a very static…

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Writing for the Web

Content… it’s the meat of your website.  A beautiful design can only get you so far.  It’s important to not only consider your message, but also refine the way you write your message for users to absorb on-screen.   Imagine how you feel when you visit a web site and immediately feel overwhelmed by small…

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Using Digital Tools to Manage Your Business

Business owners are always trying to find ways to run their business more effectively and save time. It only makes sense because time is money. Economic conditions and competition in today’s market demand productive management. Digital tools are emerging at a rapid pace. This allows several options for us, as business owners, to evaluate these…

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Productivity Through Digital Contracts

Have you ever considered using an online e-signature service to manage contracts? Every business requires documents to be signed.  If your company is still waiting for physical signatures and faxes, then you might be able to introduce a new workflow to save you time.  Imagine all the following scenarios in your business: Contracts can be…

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