Cynthia Correll – Barking Up the Wrong Success Tree

In this presentation called, "Barking Up the Wrong Success Tree," e4e partner Cynthia Correll talks about slowing down and taking care of yourself. She speaks about her experience getting healthy and how putting her health first benefits her business.

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3 Keys to Unlock Hidden Business Value

In this presentation called, "3 Keys to Unlock Hidden Business Value," e4e partner Cynthia Correll explains some exercises business owners can use to discover their own competitive advantages. She also shows how we can best communicate those advantages and clearly explain our business's value during the sales process.

How Show-And-Tell Can Help You Sell

In this presentation called "How Show-And-Tell Can Help You Sell," e4e partner Cynthia Correll explains how to present intangible services to prospects and the importance of communicating value. She offers different examples of businesses successfully showing the value of their services that can't be "shown" through conventional means.

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Growing a Valuable Organization on a Shoestring

In this presentation called "Growing a Valuable Organization on a Shoestring," e4e partners Karen Hoffman and Cynthia Correll discuss how Karen successfully created her nonprofit organization, Gateway to Dreams. Karen emphasizes the importance of building a strong support network as a fist step. She also explains how to keep a team motivated and navigate financial obstacles on a shoestring budget.

7 Winning Secrets for Selling Services

"You'd really like my services! How can I make you understand what they are?"

 

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Should You Find Prospects or Should They Find You?

In this presentation focused on growing one’s business, Cynthia Correll facilitates questions put to a select panel, drawing upon the expertise of a social media leader, a digital marketing leader and a networking leader.

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Video: Get Better On-Off Line Results

Marketing and business strategist Cynthia Correll provides steps for bringing your full game to the growing of a successful company and the development of new clients. She introduces how to get better results using focus, identity, systems and sustainability in this order and as described here:

  1. Identify your primary focus: Get the support of an objective person who can get inside your head and understands who you are and your business so you can develop a strategy that includes your strengths, values, expertise, services, style and your unique advantages
  2. Identify your identity: Make sure your identify is related to meeting customer needs so you become known as a company who is providing value
  3. Identify your systems: Consider the areas of business development that seem burdensome, then establish the processes for social media, sales, marketing and more, so your business life runs smoothly
  4. Identify the means to sustain growth and positive momentum: Seek out and surround yourself with dependable resources and partners

Positive results are guaranteed when you are clear about who you are, known for how you serve, operate in a solution-oriented manner, and sustain growth with the support of partners and colleagues who are fun, positive and collaborative.

Cynthia Correll is an expert who knows how to use visual media to communicate your story effectively. She supports people in using their greatest assets for building trust, inviting participation and connecting in authentic ways that forge lasting relationships. For help in telling your valuable story, you can contact her at cynthia@cynthiacorrell.com or call her at 636.751.4144

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Video: What’s Your Story Worth?

Content specialist Cynthia Correll begins her presentation with the startling fact that 90% of all information has been created within the last two years and that a barrage of data challenges us all. Because of this, visuals, stories and intriguing concepts are more effective than conventional ways of communicating.

The shape and messaging of content is changing dramatically. The days of white papers, lengthy descriptions of product features and other analytical forms of communication originating from the left side of the brain are a thing of the past. They are being replaced by concepts and images from the creative right side of the brain because the result is personal relationships with prospects and customers.

Cynthia recommends using images, shapes, colors and engaging methods to create fast, personal connections. In this masterful, example-rich video, she provides and demonstrates many helpful hints and examples of effective messages that are:

  • Quick to understand
  • Memorable
  • Interactive and engaging

Cynthia Correll is an expert who knows the value and power of a story and how to use visual media to communicate it effectively. She supports people in using their greatest asset for building trust, inviting participation and connecting in authentic ways that forge lasting relationships. She is the owner of Cynthia Correll’s Creative Emporium. For help in telling your valuable story, you can contact Cynthia Correll at cynthia@cynthiacorrell.com or call her at 636.751.4144

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What’s In Your Branding Toolbox?

In my hall closet at home, there’s a shiny red metal toolbox outfitted with hammer, level, screwdrivers, etc. I’m not a Handyman, yet it’s invaluable on those occasions when I’m hanging a new picture or the repair guy forgets his pliers. Just as handy is a toolbox of specific items needed for marketing and promoting your business.

With the right tools at your fingertips, you expand your marketing reach while your business takes on a more consistent and professional look. Taking time now to gather key files in a folder labeled Branding Toolbox on your computer, saves you time later when last-minute marketing needs arise.

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