In this presentation called, “Expand Your Sales Horizon”, e4e partner Cynthia Correll will tell you how to learn to view your business in a new light and walk away with a specific plan of action for your company’s growth.

Read More

In this presentation called, “3 Keys to Unlock Hidden Business Value,” e4e partner Cynthia Correll explains some exercises business owners can use to discover their own competitive advantages. She also shows how we can best communicate those advantages and clearly explain our business’s value during the sales process.

Read More

In this presentation called “How Show-And-Tell Can Help You Sell,” e4e partner Cynthia Correll explains how to present intangible services to prospects and the importance of communicating value. She offers different examples of businesses successfully showing the value of their services that can’t be “shown” through conventional means.

Read More

In this presentation called “Growing a Valuable Organization on a Shoestring,” e4e partners Karen Hoffman and Cynthia Correll discuss how Karen successfully created her nonprofit organization, Gateway to Dreams. Karen emphasizes the importance of building a strong support network as a fist step. She also explains how to keep a team motivated and navigate financial…

Read More

“You’d really like my services! How can I make you understand what they are?” Cynthia Correll is a communication architect and selling expert who provides tips for those businesses selling services. She points out the unique challenges in doing this, primarily because services are often abstract and expensive, requiring an extended sales cycle. We are often missing the…

Read More

In this presentation focused on growing one’s business, Cynthia Correll facilitates questions put to a select panel, drawing upon the expertise of a social media leader, a digital marketing leader and a networking leader. https://www.youtube.com/watch?v=XerO43P7AZA Together with the audience, they explore important questions related to outbound and inbound marketing strategies. Cynthia opens the session, expressing…

Read More

Marketing and business strategist Cynthia Correll provides steps for bringing your full game to the growing of a successful company and the development of new clients. She introduces how to get better results using focus, identity, systems and sustainability in this order and as described here: Identify your primary focus: Get the support of an…

Read More

Content specialist Cynthia Correll begins her presentation with the startling fact that 90% of all information has been created within the last two years and that a barrage of data challenges us all. Because of this, visuals, stories and intriguing concepts are more effective than conventional ways of communicating. The shape and messaging of content…

Read More

In my hall closet at home, there’s a shiny red metal toolbox outfitted with hammer, level, screwdrivers, etc. I’m not a Handyman, yet it’s invaluable on those occasions when I’m hanging a new picture or the repair guy forgets his pliers. Just as handy is a toolbox of specific items needed for marketing and promoting…

Read More