Choosing Direction

In this presentation called, “Choosing Direction”, e4e partner Dale Furtwengler discusses how to discover techniques for overcoming the three challenges that make it difficult for business owners to set a direction for their business.

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Managing Growth

In this presentation called, “Managing Growth”, e4e partner Dale Furtwengler asks how effectively are you managing growth in day-to-day operations?

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In Every Human Interaction…

In this presentation called, “In Every Human Interaction…” e4e partner Dale Furtwenger talks about how every human interaction can be one person training another how to behave and how those interactions differ in different environments.

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Contrarian Panel: Self Discovery Through Dungeons & Dragons

Led by e4e partner Dale Furtwengler, the “Contrarian Panel” asks the audience to quickly create a fictional character using the popular Dungeons & Dragons roll playing game as a guideline. As part of the exercise, the audience is asked how closely their actual selves resemble their character and what they learned about themselves. The panel…

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Calm Amidst Chaos

In this presentation called “Calm Amidst Chaos,” e4e partner Dale Furtwengler lays out a seven step process for dealing with stressful situations. He explains how he sets aside unhelpful emotions and the techniques he uses to find the core issues and the best solutions as quickly as possible.

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Contrarian Panel: The Value of Perseverance

Led by e4e partner Dale Furtwengler, the “Contrarian Panel” explored this question: “Is perseverance really the primary key to successfully running a business, and if so, what are the things that help you persevere?” The panel and audience had a lively discussion, captured in this video…

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When Things Are Going Off the Rails – Contrarian Panel

Question: When things are going off the rails for you, what’s the one thing you can count on to bail you out of the situation? Dale Furtwengler, author and people and pricing expert, leads the room in exercises to extract ways to manage well in the face of challenging events. Tips from the large audience include: Look…

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One With The Universe

Dale Furtwengler, author and pricing strategist focuses on a life-changing topic to enable all the viewers to experience extraordinary success by learning how to stay connected to the universe whether you focus on this from a scientific, psychological or spiritual viewpoint. He provides tips so each participant can live more often from a place of…

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Planning – No One Size Fits All

We all plan in some manner, but recognizing and appreciating a variety of planning methods can make all the difference in reaching success from many different approaches.   Lori St. Clair, bookkeeping expert opens this presentation describing the methods she uses for planning, including research, writing, using technology such as outlook, teamwork and others tools, gathering…

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Counterintuitive: When to Believe Naysayers

During a recent episode of Shark Tank, all of the sharks told a budding entrepreneur that his idea wouldn’t work.  The sharks went on to explain why the idea wasn’t viable. Reasons to listen There are a number of reasons why this entrepreneur should listen to the sharks. They’re incredibly successful business people. They have…

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Video: Promises, Promises and Creating a Great Tagline

Pricing expert, author and contrarian Dale Furtwengler raises awareness concerning the importance of communicating your brand promises in a straightforward, clear and responsible manner. He opens his presentation reminding viewers that prospects and customers don’t care what you are doing and how you are doing it. They care about what benefits you are providing to…

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Video: Higher Prices For Premium Service

Dale Furtwengler, expert pricing and business strategist helps companies get higher prices regardless of what their competitors or the economy are doing. In this presentation, he begins by exploring why most people are skeptical and afraid to ask for good prices and make decisions based on long-standing but faulty assumptions. He discusses the concept of…

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Video: Think Contrary to Attract Opportunities

Dale Furtwengler is an innovative and insightful thinker who delights in discovering buried treasure at every turn, simply because he refuses to be limited by conventional ways of thinking that often blind many to opportunities right in front of them. The focus of his presentation is on how to use a contrarian mindset to think…

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Video: Aligning Sellers and Buyers

Author, pricing and sales strategist Dale Furtwengler opens this presentation describing success stories when using psychographics, a process of identifying who shares your values and is most likely to welcome you as a service provider. In this video presentation, Dale shares the importance of: Understanding your ideal psychographic customer profile Communicating effectively in your marketing…

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A Tale of Two Pricing Strategies

Imagine two companies. One touts results customers can expect and charges premium prices; the other touts low prices. Which one wins? The two companies are Verizon and Sprint. Verizon’s premium prices allowed it to build one of the broadest, most reliable networks in telecommunications history. In addition to its customer-centric network, Verizon continues to show…

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And They Think They Won

If you feel tempted to drive one of your competitors out of the market using low prices, you’ll quickly discover you’re the loser. In a June 3, 2011 article in Booz & Co.’s strategy + business entitled A Sweet Victory, Reed Holden and Mark Burton highlight Hershey’s victory over Nestle in the Krackel vs. Crunch…

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Revenue Growth is Greater Than Price Increases

Higher prices affirm customers’ beliefs in value and attract even more buyers. This approach works for any business, of any size, in any industry. A November 2, 2011 Barron’s article reports that Kraft Foods’ third quarter net revenues grew 11.5% in part due to a 7% price increase. That means Kraft’s revenues grew a whopping 64%…

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Who does a good job pricing?

Pricing expert Dale Furtwengler offers insights and strategies based on real-world case studies, demonstrating pricing models that have bombed or show consistent benefit. Some days, despite your best intentions, you fumble the ball. Such was the case at the Retail Customer Experience Executive Summit when I was asked, “Who [among retailers] does a good job…

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A Disturbing Trend in Pricing

Within three months I’ve heard two successful business people say: “No American wants to pay another American a fair price for his products.” “No one wants to pay you your price, yet they expect you to pay their price.” Is this a disturbing new trend? If so, what can we do about it? Not new…

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