Video: Successful Webinars

Sales and marketing expert Josh Turner specializes in the use of LinkedIn and webinars to further the growth of many businesses. As an expert in webinars, he provides insight into a non-conventional approach to using webinars to build meaningful relationships and customizing your event to the specific needs of a small market of attendees.

Josh frequently attends, discusses and reads the latest in use of technology and trending strategies. In this presentation, he shares information recently learned from Ted Miller’s book, The Ultimate Sales Machine (Webinars that Sell) and how he has successfully applied important strategies he has learned that have shaped his newest approach to webinars and have resulted in significantly increased success. In this video presentation, Josh Turner covers the following concepts:

  • Why tiny webinars yield greater profits and how to organize them effectively
  • How many people to invite and how much to charge for their participation
  • The ideal duration of your webinar and when to hold it
  • How to tie your offer into the needs of your audience so they purchase right away
  • How to create a sense of urgency to attend your webinar

Josh ends his presentation recapping the importance of

  • Testing your webinar to make sure it is compelling and converts to business,
  • Clarifying all details on how to market your webinars and
  • Scaling an effective process by working on it until you have figured out what works

Rather than appealing to masses of people, Josh promotes how to craft a customized, compelling and meaningful webinar experience for a handful of likely prospects instead.

Josh Turner is the founder of LinkedSelling, a B2B marketing firm, helping companies systematically build relationships with prospects, turning them from cold into warm leads. Tools they use to achieve this include LinkedIn, webinars, content and email. Please visit LinkedSelling.com for more information.

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Video: How to Sell on LinkedIn

LinkedIn provides access to millions of affluent, executive and c-suite business owners. Learn how to leverage this powerful, rapidly growing social media outlet.

Sales and marketing expert Josh Turner specializes in the use of LinkedIn and webinars to further the growth of many businesses. In this video presentation, he covers the following concepts:

  • Why use LinkedIn for generating sales leads?
  • How NOT to generate leads on LinkedIn
  • How to warm up cold prospects using personalized communications and prospect profiling
  • Leveraging the features on LinkedIn such as specialized searches, status updates, and groups
  • How to follow-up with prospects by through webinars and nurture campaigns

Josh ends his presentation with a recap of fifteen LinkedIn selling tactics.

Josh Turner is the founder of LinkedSelling, a B2B marketing firm, helping companies systematically build relationships with prospects, turning them from cold into warm leads. Tools they use to achieve this include LinkedIn, webinars, content and email. Please visit LinkedSelling.com for more information.

Video: Attract Prospects and Generate Leads

LinkedIn and Webinar expert Josh Turner has developed proven systems for how to attract, engage and influence prospects to attend webinars and then become customers because of his ability to consistently create successful and effective lead generation strategies, especially webinars. Josh recommends specific technologies and tools to manage all aspects of webinar creation, promotion and implementation so you go about using this strategy in the best possible way

In this video, you receive information on:

  • The type of platform to use.
  • Approaches for email marketing, social media and messaging designed to qualify prospects directly by exploring LinkedIn groups using niches and custom messaging.
  • Designing good landing pages that convince prospects to sign up and give up their email address and time to attend your webinar.
  • How to engage a variety of markets (e.g. financial advisors or business coaches and consultants)
  • Using personalized communications after a person registers for your webinar to build excitement and strengthen your relationship with them.
  • What pre-webinar information to offer in order to establish value and build relationships so people are ready to purchase at the end of your webinar.
  • Why bonuses (including what type) help prospects to register and attend.
  • Questions to help you identify custom audiences and engage in re-targeting.
  • LinkedIn and Facebook strategies and tools for target marketing and promotional campaigns.
  • How to identify and utilize partners, affiliates and paid media buys and deals.
  • A specific template to help you determine which of three types of webinars to choose, and the key pages you must-have, including why and how they are positioned and timed in your webinar.
  • How to wrap up during Q&A, engage and convert your prospects or follow up on leads until they convert.

In this highly comprehensive presentation, Josh Turner provides ample evidence he lives what he teaches and has the experience and results to make him the perfect expert to follow. Josh Turner is Founder of Linked Selling, Linked University and most recently, Webinarli. He will help you manage lead generation campaigns through LinkedIn, Facebook, email, and webinars. You can reach him at joshturner@linkedselling.com or 314-574-1352

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Video: Cold Email Marketing

One of the biggest mistakes business owners make is getting emails, and immediately presenting a sales pitch, only to find that nothing comes of it.

Many business owners want to target a specific ideal customer and don’t have a warm introduction to do so. Cold emailing is identifying a prospect you want to do business with, finding their email and getting information in front of them that is appealing and effective. Cold emailing is different than a permission-based email campaign. Expert Josh Turner cautions viewers to be mindful and lawful using email by following a proven approach for sending appropriate messages to prospects, including:

  • Approach prospects in a meaningful and responsible manner
  • Observe rules of conduct that keep you within legal email guidelines.
  • Hold the intention to initiate a conversation with your prospects rather than throwing them a sales pitch

For valuable support and guidance creating LinkedIn approaches that have been proven to work, contact LinkedIn expert Josh Turner atjoshturner@gatewaycfo.com or visit his website www.gatewayCFO.com

The Biggest Problem with Most B2B Sales Efforts and What to do About it

As a business leader, you’ve been “sold to” many times.

Pitched, proposed, approached, and marketed to…whatever you want to call it.
Your guard is up, and it takes a special approach to get you to lay it down.
Yet, are you using these exact same tactics in your business?

Here's the problem that most B2B companies have with selling; it's largely viewed as a transactional effort where you are selling benefits, features, and value.

What Sales Looks Like For Most B2B Organizations

You’re out there canvasing the market, knocking on doors, making calls, sending emails and promoting your message.  These are all outbound marketing and direct sales efforts, and they have a definite place.  But they also will not work for a large percentage of your target market.
It takes a refined system of targeting, outreach, and persistent follow up to get maximum results from outbound sales efforts.  Most B2B companies struggle to do it well, consistently.  Thus, results are far less than optimal.

You don’t have a relationship with your prospects, and you rely solely on the quality of your marketing materials and message to get opportunities.

What Sales Looks Like For Advanced B2B Marketing Operations

The companies generating the greatest returns are building communities around their brands.
They don’t start with a cold call.  They don’t start with a direct mail piece.

The first thing these companies do is invite their prospects to join a branded community of industry thought leaders and resources.  They invest resources in establishing their brand as a leader, by developing engaging online and offline communities that offer true value to their prospects and key industry partners.

Over a number of months, prospects become so familiar with the generosity of the brand they feel like great friends with the people running these communities. Through numerous touch points over a short amount of time, the company establishes itself as one of the good guys and can build real relationships with targeted prospects.

What Are These Communities?

These communities can come in many forms, and depends on the strategic focus of your company.  More specifically, who are your prospects?  Build a community they will love.

The community could be a local networking group specific to their industry. It could be a career network for the kind of people you target.

Your community could take the form of a LinkedIn group, or a private Facebook group.  It could be a private online forum, on a branded website you develop.

There are many options.  For brands that invest first in building these relationships, the sales process changes dramatically.

What Does This Do to Sales?

When you establish yourself as a true resource and friend, business almost takes care of itself.

The need for direct mail is greatly reduced.  Cold calls are always warm, welcomed calls. You’re not pitching somebody, you’re helping a friend discover a valuable solution for their business.

You don't need to invest as much in sales resources because your marketing is increasing the effectiveness of your sales team.

It's a complete paradigm shift in the way you sell, because of the engagement your marketing activities generate.

Sales go up.  Cost goes down.  And client retention increases as you build real, valuable relationships with your prospects.

How to Use LinkedIn Signal to Find Prospects Who Want What You Sell

LinkedIn Signal (http://www.linkedin.com/signal/) is one of the most powerful tools available on the internet.

If you know how to use it properly, you can literally find any conversation on LinkedIn. Conversations happening between people not even connected to you, including groups you don’t belong to.

It is literally one of the best customer intelligence tools out there, and it’s free.

Imagine you had a tool for discovering any time somebody talked about your products or services on LinkedIn. If you think this might be a great strategy to find new leads and build relationships with highly targeted prospects, you’re correct.

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