Executing on a Plan for New Health Habits

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Your subconscious mind computes 40 bits vs. 20 bits per second processed by your conscious mind. Create auto-pilot habits to dramatically improve your life.

Holistic chiropractic physician, Dr. Dan Fazio opens this team talk discussing the power of the subconscious mind referencing the work of Dr. Bruce Lipton. He explains that the rate of the subconscious mind is 500,000 times more capable of processing information than the conscious mind. This is why we need to form habits that will drive our behavior automatically.

Marketing and PR expert and Ironman athlete Scott Kolbe shares his before and after pictures and health profile, focusing on his holistic approach to becoming a happier and healthier person. Scott shares how strong he is growing and how many improvements he is experiencing because he has created new habits that shape significant positive changes.

Dr. Fazio continues the presentation by giving all participants the following important key habits for making lasting life-style changes. They include:

  1. Set a baseline and starting point
  2. Set priorities – Identify strengths and weaknesses
  3. Identify harmful patterns (Read the book Power of Habit) so you recognize cues and rewards but change the harmful habit for getting to the reward
  4. Condition your mind and body for success
  5. Reinforce your good decisions through neuroplasticity in which you connect the brain and the heart.

Both Scott and Dan end this presentation encouraging viewers to set up new habits, practice them consistently no matter what, and soon they become second-nature.

Dr. Dan Fazio is a wellness expert specializing in the proactive creation of health and prevention of disease. To get direct support from Dr. Fazio, email him at danielfaziodc@gmail.com or call him at 636-227-4442.

If you would like to know more about experiential branding, leveraging public relations, and creating a stage for your business that your customers will not forget, call KolbeCo and ask for Scott at 636.379.3895.

What does the customer think when you don’t take the high road?

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Why you should ignore your competition and not engage them in a competition.

What do your customers think when you fall into the trap of bashing your competitor instead of taking the high road and staying focused on them instead?

I recently read an article about two local St. Louis attorneys who participated in a panel discussion about marketing within the legal profession. The two attorneys "let barbs fly" during this discussion. Hopefully these two attorneys don't have the same lack of values when it comes to doing business.

Their exchange begs the question: what is gained by criticizing your competitor in a public forum, or in your marketing strategy? Personally I see nothing is gained and in fact you have likely lost valuable ground because you have legitimized and acknowledged your competition. In fact, you have created a comparison between you and your competition that may not have occurred in the first place. Now every time a prospect hears a marketing message about one attorney, they think of the competing firm. I have never needed the services of either firm, but I personally have a link between both of them. And the link is not a positive one.

When it comes to professional services, such as hiring a marketing or PR firm or a lawyer, often times people think: “I’m going to talk to three firms before I make a decision.” Yet in all reality, people rarely interview multiple firms unless it’s through a Request for Quotes (RFQ) process. Instead, they make their decision based on referrals, word of mouth and reputation. So the key is to maintain a positive reputation.

In order to do so, it’s best when you take the high road and refrain from falling prey to volleying poisonous barbs with your competitors. Operating from high values instead results in a brand and reputation people respect and support. Your brand becomes positive and strong because you end up with a reputation people are happy to connect with; they value your positive, forward-thinking messages.

Can people connect with nasty barbs? Absolutely. A comment in the article cited one of the attorneys as saying that the expected turmoil was worth the price of admission for this specific conference. He had settled for drama and entertainment, but not necessarily good marketing.

In the end, customers don't care about you as much as they care about their experience of working with you. So before you fall into the trap of behaving in ways that set a competitor bad mouthing you, remember it’s smarter and more profitable to take the high road. In doing this, you are more likely to focus on what you want to deliver and your prospects remember that you have their interests in mind above all else.

For more information on this topic and other marketing and PR strategies and practices, visit www.kolbeco.net or contact me at 636-379-3895 x 13.

The Power of Passion in Succeeding in Marketing and PR

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It’s not just about a diploma hanging on the wall. Want to have success in marketing? Be passionate, push boundaries, and most importantly, make mistakes.

You have invested in your education and have a degree? Whether you have or not, your success depends on something more: Passion

So, you have a degree in marketing, communications or public relations. What does that mean for entering the work force? The harsh reality is that in many employers’ minds, it may not mean much, as a large number of people with college degrees have no practical experience and/or meaningful internships.

Of the resumes we receive at KolbeCo, roughly 20% have meaningful experience. In addition, they are not students of the media, meaning they don't watch the news, read the paper or are active in building a professional brand for themselves on social media.

As I look back at previous generations, many professionals of years past did not have the educational experience, but they had practical experience. They learned on the job. They were always passionate students of their trade.

Allow me to share my grandfather’s story, a man who faced a challenging childhood, managed to get a high school education, and started his career selling irons door-to-door during the Great Depression. But the man who began as an iron salesman had a passion for engineering. He was self-taught, never stopped learning, and went to work for Douglas Aircraft in California, which later merged and became McDonnell-Douglas.

During his time there, he became the chief engineer on the AV8 Harrier project and worked in a lead role on the Apollo project. Yet he only had a high school diploma. Why was he successful leading a team of 2200 engineers? Because he was a student of engineering – even in retirement!

He loved designing aircraft, and it was a big part of his identity. He remembered many of the internal debates within the walls of McDonnell Douglas – now Boeing. These were passionate debates on how to address problems and make designs better. Believe it or not, I have met people on his team who remember debates with my grandfather from 30 or 40 years ago! That is what I call passion.

I believe there are lessons to be learned from my grandfather’s story – lessons that translate to the marketing and PR industry. The story teaches us that it’s not just about a diploma hanging on the wall. Want to have success in marketing? Be passionate, push boundaries, and most importantly, make mistakes. Want to be a great PR person? Have a true, authentic appreciation for the media. Become a consumer of media – read a journalist’s articles, watch the news, follow them on social media, learn the audience. You will soon understand what a journalist or a producer likes. You don't need to ask them and shouldn't have to. As you learn this you become a resource as a PR person and not a pest.

But being a great professional is also about finding your personal passion, and gaining life experience. Looking to enter the marketing field and not sure how to get started? Volunteer at a nonprofit. Explore the world. The more depth you have as a marketing person the more creative you can become. While some of this comes from experience, there are numerous creative people who are young and always thinking of new ways to push the boundaries. As a new graduate, look to push the more senior experienced people to their limits as well. They will appreciate it if they too are passionate people.

Education is a great start, but where you go from there is up to you.

For marketing, branding and public relations assistance visitwww.kolbeco.net.

Video: Finding Your Why – A Branding Presentation

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Video run time 18:01

This presentation explores the importance of creating a brand identity by focusing on the why for your business.  The why is the reason or cause for what you’re doing, beyond making a profit, that connects with feelings shared by your target audience.   In this program, you learn:

  • The difference between what you do, how you do it and why
  • The importance of appealing to the heart by expressing your contribution and what you want to cause
  • Examples of how your why inspires employees and customers
  • How your why can turn ordinary into extraordinary

For further information, contact marketing, PR and branding expert Scott Kolbe, co-Owner of Kolbeco Marketing at scott@kolbeco.net

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