Keep Pushing – The Real Battle Is Between Your Ears

Things are rarely as bad as they seem. More importantly, sometimes the win is in the push. Business and brand strategist Steve Smart asserts the most important business and marketing tool is the one between our ears. He inspires others by expressing the importance and priority in noticing how we think and feel and understanding…

Read More

Video: Patterns and Problem Solving for Life and Business

E4e experts are known for helping each other so no one is flying alone. Steve Smart, marketing strategist needed a plan and someone to support him through the process of eating healthy and losing weight. In this presentation, the following seven principles were employed to help Steve meet his health goals. Along with Steve, wellness…

Read More

Video: The Exponential Power of Customer Satisfaction

Recent experiences got me thinking about marketing resources and the exponential power of customer satisfaction. I want to share some thoughts about the importance of customer satisfaction and how it contributes to your business success. I’ll also tell you a story from my own experience as a customer. For that, you’ll have to watch the…

Read More

Video: Clone Your Hard Drive

In this short but helpful video, marketing expert Steve Smart offers reasons why, when and how to clone your hard drive. In this short but highly useful video, marketing expert Steve Smart offers compelling reasons why to clone your hard drive. He reminds us that while we back up our business files, we don’t consider…

Read More

Video: 12 Questions to Ask When Reviewing a Web Proposal

Choosing a web designer should be done with care. It is not uncommon for several web developers to be considered. Comparing proposals is painful, especially when they are all formatted differently. You have to do your due diligence and it takes time away from your core business activities. These twelve questions make it easier to…

Read More

Video: What to Wear for a Video Shoot

Expert Steve Smart provides important clothing tips when preparing for a video shoot. Avoid that weird effect You know you want to look your best for your presentation. If you’re being recorded on video there are several things you have to know. Some clothing patterns produce a strange effect in video. You may have noticed…

Read More

Video: Four Great Reasons to Use Email Marketing

Expert Steve Smart talks about four of the top reasons to use email marketing and a few points on getting started. Email marketing should be in your tool belt. Many tools are available to help you build your sales funnel. Email marketing is a great way to help you grow your business. If you’re not…

Read More

Four Reasons to use an outsourced marketing professional

Contrary to instinct, doing everything yourself does not, in the end, save money. Consider a different… scratch that… a BETTER approach. Don’t wait until you’re pulling your hair out to discover the benefits of outsourcing. I have benefitted from my recent choice to outsource some of my own marketing efforts. Yes, there is a cost…

Read More

Hit Your Email Marketing Bull’s Eye

Satisfying customers is what successful marketing efforts are all about. But profit is your reason for being in business. How do you know if you’re hitting your target? How do you connect the dots between customer demand, email marketing and your profits? Analysis is one piece of the puzzle. Marketing intelligence tells you if you’re…

Read More