3 Keys to Unlock Hidden Business Value

In this presentation called, "3 Keys to Unlock Hidden Business Value," e4e partner Cynthia Correll explains some exercises business owners can use to discover their own competitive advantages. She also shows how we can best communicate those advantages and clearly explain our business's value during the sales process.

The Contracts Guy Blog: A Professional (& Personal) Journey

In this presentation called, "The Contracts Guy Blog: A Professional (& Personal) Journey," e4e partner Brian Rogers explains how he started his own blog to promote his business. He offers tips on creating and managing a blog, describes how it's helped his business and gives examples from his own collection of posts.

Work The System – Applied

In this presentation called "Work The System - Applied," e4e partner Andy Magnus explains the importance of implementing effective systems within a business. He highlights three primary responsibilities of every business owner and then describes how his experience taking a "Work the System" course helped him navigate those responsibilities more efficiently.

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Team Work Makes the Dream Work

In this presentation called "Team Work Makes the Dream Work," e4e partner Karen Fox stresses the importance of recognizing the unique talents of team members within an organization. She also warns against forcing people into rolls that don't match those talents.

Using Your Brain & Heart to Kick Butt

In this presentation called "Using Your Brain & Heart to Kick Butt," e4e partner Mary Kuthies explains the different aspects of emotional intelligence (EQ), how it relates to your success and how you can work to improve it.

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Dolphin Tank: Creating the Joy in Goal Setting

In this episode of Dolphin Tank called "Creating the Joy in Goal Setting," e4e partner Karen Hoffman introduces Kelly Kimberlin and her business. As a Life Master Coach, Kelley works with individuals to develop actionable goals they can work towards to achieve a fulfilling life. She asks the audience for advice to grow her business and receives valuable feedback any business leader can learn from.

 

 

It’s All There… At the Library

In this presentation called "It's All There... At the Library," e4e partner Lisa Oxenhandler talks about the value the public library can bring to businesses. She explains that the library can put together call lists, provide publications such as Forbes Magazine and The Wall Street Journal, offer research consulting and much more... All for free.

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How Show-And-Tell Can Help You Sell

In this presentation called "How Show-And-Tell Can Help You Sell," e4e partner Cynthia Correll explains how to present intangible services to prospects and the importance of communicating value. She offers different examples of businesses successfully showing the value of their services that can't be "shown" through conventional means.

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Overcoming Mistrust: Injecting Credence and Credibility into Your Content

In this presentation called "Overcoming Mistrust: Injecting Credence and Credibility into Your Content," e4e partner Will Hanke discusses five strategies to increase the credibility of your web content. He explains how to use academic research, expand on ideas effectively, avoid link baiting, use active voice and he stresses the importance of taking the highroad.

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The Price Is Right! The Best Service for the Most Money

In this presentation called "The Price Is Right! The Best Service for the Most Money," e4e partner Thad James explains the importance of understanding the prices you charge and communicating the reason behind those prices to your customers. He discusses communicating value instead of features, addressing clients' pain points and increasing customer loyalty.

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Growing a Valuable Organization on a Shoestring

In this presentation called "Growing a Valuable Organization on a Shoestring," e4e partners Karen Hoffman and Cynthia Correll discuss how Karen successfully created her nonprofit organization, Gateway to Dreams. Karen emphasizes the importance of building a strong support network as a fist step. She also explains how to keep a team motivated and navigate financial obstacles on a shoestring budget.

How to Use Simple Surveys to Improve and Grow Your Business

In this presentation called "How to Use Simple Surveys to Improve and Grow Your Business," e4e partner Tom Ruwitch explains how to grow your business through the use of customer surveys. He discusses how they can increase customer engagement, help close sales and maximize the lifetime value of current customers.

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Business Is Growing – When Do I Hire?

In this presentation called "Business Is Growing - When Do I Hire?," e4e partner Lori St. Clair talks about the mental obstacles of hiring new people and the benefits of overcoming those obstacles. She explains the importance of knowing your professional priorities, knowing when to hire and understanding a new employee as an investment.

How to Use a Microphone Like a Pro!

In this presentation called "How to Use a Microphone Like a Pro," e4e partner Steve Gamache explains how to use a microphone to enhance professional presentations. He discusses the do's and do not's of using a microphone and offers tips on microphone positioning, speaking and volume control.

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Get More From Your Networking

In this presentation called "Get More From Your Networking," e4e partner Mark Brimer discusses rules of networking and how to conduct one's self at an event. He introduces core principles as well as common etiquette that can help professionals network efficiently and effectively to grow their business.

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Corporate to Entrepreneur

In "Corporate to Entrepreneur," e4e partner James Canada outlines seven essential tools for entrepreneurs wanting to grow their business.

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How to Use Email Marketing to Close More Sales

In "How to Use Email Marketing to Close More Sales, " Tom Ruwitch reveals why email remains essential for marketers, how to increase sales using email and how to save time and money by automating marketing processes.

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Strengthen Your Business’s IT Competence

"Strengthen Your Business’s IT Competence" is the e4e December 2016 GROW Showcase Presentation by Jared Peno. Jared defines potential risks in IT security, identifies methods to prevent systems from being hacked and informs us how to make and implement a plan to protect and recover from an IT attack.

After his presentation, Jared takes questions from the audience.

Get Personal & Grow Your Business

Marketing and sales expert Richard Terry explains how he "gets personal" with his prospects and clients to help him grow his business. This approach has helped him grow his business 27 percent over three years.

He shares unique and innovative strategies and tactics that you can apply to grow your business.

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Using Video to Increase Exposure and Grow Your Business

Video is the next wave in business marketing. It pays to know the benefits now so you don't miss out on incredible opportunities.

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Stand Out In the Media Blizzard

We are inundated with social media. If you want to get noticed,

you must impress your market with targeted, meaningful messages.

Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She offers the following important tips:

  • Take time to know your buyers – their age, challenges, code language, and needs, where they are located, etc.
  • Keep your content current and fresh
  • Ensure your prospects can subscribe to your site and services
  • Use short videos to reach your market
  • Don’t assume everyone is your target market; rather speak to the 20% is good
  • Images matter to your marketing efforts and are are the primary influence for your products or services
  • Follow-up with sound and proven processes
  • Listen and pay attention to who is responding and writing so you are engaging with them
  • Do not allow your postings to become a source of conflict or debate
  • Make sure you are focused on the customer needs not your own
  • Track and test what works through review of your analytics and let them inform your next decisions
  • Create repeatable, sustainable processes
  • Get the support you need
  • Get your branding out on a regular basis so that when I need your services, I remember you as top-of-mind

Social media is no longer an option for businesses because it plays a major role in shaping the business reputation and perceptions about credibility. If you don’t think you have time to implement a social media strategy, outsource this very important business strategy to Karen Fox at Karen@karentheconnector.com or check out her website www.karentheconnector.com

 

7 Winning Secrets for Selling Services

"You'd really like my services! How can I make you understand what they are?"

 

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Marketing Mistakes Owners Make That Torpedo Their Efforts

Successful marketing requires addressing top priorities first

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Greatest Print Advertisement Ever and How it Can Help You Grow Your Business

You are not selling products and services. You are selling the positive benefits and the emotions people want in life.

Marketing expert Tom Ruwitch opens his presentation by asking about and teaching the audience about the necessity of having a swipe file. He shares an ad he deems brilliant and how the dissection of this ad can help anyone in business. He engages the audience in reviewing what they answer to the question, "What do you sell?" to help each understand that we are not selling products or services. We are selling benefits and the positive outcomes that garner those benefits.He asserts that what separates you from your competition is how you position what you sell. He uses a sample ad to decipher the benefits the ad provides. They include:

  • Increased positive emotional experiences like adventure, romance and excitement
  • Avoidance of negative experiences such as judgment, rejection and humiliation
  • A happy ending to a fairy tale story of overcoming

After you have effectively communicated the above, a great ad requires the following to come next in this order:

  • Why do I choose and buy this?
  • What are the products or services you provide?
  • How do you do this?
  • Proof of effectiveness
  • Offer risk mitigation such as offer a guarantee
  • Focusing on why, your prospects will then hear the follow-up information on how you accomplish delivery of your products and services.
  • Sharing benefits eliminates resistance, defensiveness and separation because it paints a happy ending and increases positive feelings; features are more likely to be resisted

Tom Ruwitch meticulously un-bundles the ways to create a similarly brilliant ad for each person in the audience so they can no longer use drab, mechanical descriptions to help people to buy from them.

For support in defining your content marketing plans and sustainable systems within them, contact expert Tom Ruwich at MarketVolt by phone 314-993-3732 ext 18, by email at tom@marketvolt.com or visit his website www.marketvolt.com