Solving Your Marketing Problem

In this presentation called, “Solving Your Marketing Problem”, e4e partner Will Hanke describes how e4e enhanced its marketing and how the strategies and tactics employed can be helpful for you and your business. 

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What Color is Your Button?

In this presentation called, “What Color is Your Button?”, e4e partner Kara Gamber discusses how to choose colors that appeal to your audience and best represent your industry.

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3 Keys to Unlock Hidden Business Value

In this presentation called, “3 Keys to Unlock Hidden Business Value,” e4e partner Cynthia Correll explains some exercises business owners can use to discover their own competitive advantages. She also shows how we can best communicate those advantages and clearly explain our business’s value during the sales process.

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The Contracts Guy Blog: A Professional (& Personal) Journey

In this presentation called, “The Contracts Guy Blog: A Professional (& Personal) Journey,” e4e partner Brian Rogers explains how he started his own blog to promote his business. He offers tips on creating and managing a blog, describes how it’s helped his business and gives examples from his own collection of posts.

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The Price Is Right! The Best Service for the Most Money

In this presentation called “The Price Is Right! The Best Service for the Most Money,” e4e partner Thad James explains the importance of understanding the prices you charge and communicating the reason behind those prices to your customers. He discusses communicating value instead of features, addressing clients’ pain points and increasing customer loyalty.

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Stand Out In the Media Blizzard

We are inundated with social media. If you want to get noticed, you must impress your market with targeted, meaningful messages. Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She…

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e4e Business APProved

Social media is no longer an option for your business. It plays a major role in shaping your reputation and perceptions about your credibility. Luckily our e4e experts Karen Fox and Will Hanke bring you four powerful apps to ensure you grow a strong social media presence. Social media expert Karen Fox opens this presentation introducing Canva,…

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Video: Google Adwords

Do Google Adwords deserve a place in your marketing arsenal? With 6 billion internet searches per day, this powerful tool may provide you unparalleled reach. With humor and distinction, marketing expert Adam Kreitman brings the topic of Adwords out from under the radar. In his presentation he provides eleven sound reasons for considering Adwords in…

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Video: 7 things you need to know about SEO in 2015

In order to get the maximum coverage possible on the internet, a thorough understanding of the latest effective SEO practices in 2015 is essential Website marketing and SEO expert Will Hanke follows the latest trends in marketing your business on the internet and how to avoid the pitfalls inherent in outdated SEO habits from the…

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Hottest Graphic Design Programs

So you’ve decided to start a graphic design project. Great! But how do you get from your initial idea to a finished, printed product? So you’ve decided to start a graphic design project. Great! But how do you get from your initial idea to a finished, printed product? If you decide to forgo the recommendation…

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A Tale of Two Pricing Strategies

Imagine two companies. One touts results customers can expect and charges premium prices; the other touts low prices. Which one wins? The two companies are Verizon and Sprint. Verizon’s premium prices allowed it to build one of the broadest, most reliable networks in telecommunications history. In addition to its customer-centric network, Verizon continues to show…

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Nurturing Customer Relationships

Learn how and why specialized experts and business owners create habits to nurture and expand relationships with their existing customers. Serving customers and setting an intention to create a satisfying experience with them engenders ongoing loyalty and often-extraordinary results. Being grateful and mindful about your customers and attentive to their needs, translates into strong relationships…

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And They Think They Won

If you feel tempted to drive one of your competitors out of the market using low prices, you’ll quickly discover you’re the loser. In a June 3, 2011 article in Booz & Co.’s strategy + business entitled A Sweet Victory, Reed Holden and Mark Burton highlight Hershey’s victory over Nestle in the Krackel vs. Crunch…

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Revenue Growth is Greater Than Price Increases

Higher prices affirm customers’ beliefs in value and attract even more buyers. This approach works for any business, of any size, in any industry. A November 2, 2011 Barron’s article reports that Kraft Foods’ third quarter net revenues grew 11.5% in part due to a 7% price increase. That means Kraft’s revenues grew a whopping 64%…

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Who does a good job pricing?

Pricing expert Dale Furtwengler offers insights and strategies based on real-world case studies, demonstrating pricing models that have bombed or show consistent benefit. Some days, despite your best intentions, you fumble the ball. Such was the case at the Retail Customer Experience Executive Summit when I was asked, “Who [among retailers] does a good job…

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When Is a Reward NOT a Reward?

Sellers are giving discounts to customers who would have bought anyway – at full price. Unfortunately, this does not hit home until it’s too late. A lesson from Panera Bread Co. In my February 28, 2011 post, Buying Customer Loyalty, I railed against reward programs. One restaurant chain, Panera Bread, has proven my point via…

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Video: Connecting

Expert promoter and master at connecting, Karen Hoffman shares her tips for how to ensure the connections you make with others count. Expert promoter and master at connecting, Karen Hoffman shares her tips for how to ensure the connections you make with others count. Her advice includes: Focus conversations on how you will work together…

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Are Market Share, Pricing and Profitability ‘Strategies’ Smart?

Companies whose primary goal is to pursue market share, often don’t fair well. Why? Their focus is on their goals, not their customers’ interests. A September 11, 2013 Reuters article, iPhone 5c: Apple picks profit over market share yet again, provides an opportunity to make a distinction between market share, pricing and profit strategies. In…

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Is Strategic Pricing Dead?

Given the accessibility of information, is it possible to be strategic in your pricing? Or do the ever-shifting sands of your competitors’ prices trap you? Given the accessibility of pricing information today, is it possible to be strategic in pricing your products and services? Or do the ever-shifting sands of our competitors’ pricing trap us…

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Master the Art of Connecting and Collaborating

Discover the magic, gifts, possibilities and positive results hidden within every relationship. If you are like most people, you might not consider the significant and powerful ripple effects of connecting and collaborating well with others. For example, how would I know that helping a personal and business friend and author with a project, might help…

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What’s In Your Branding Toolbox?

In my hall closet at home, there’s a shiny red metal toolbox outfitted with hammer, level, screwdrivers, etc. I’m not a Handyman, yet it’s invaluable on those occasions when I’m hanging a new picture or the repair guy forgets his pliers. Just as handy is a toolbox of specific items needed for marketing and promoting…

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A Disturbing Trend in Pricing

Within three months I’ve heard two successful business people say: “No American wants to pay another American a fair price for his products.” “No one wants to pay you your price, yet they expect you to pay their price.” Is this a disturbing new trend? If so, what can we do about it? Not new…

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