Solving Your Marketing Problem

In this presentation called, “Solving Your Marketing Problem“, e4e partner Will Hanke describes how e4e enhanced its marketing and how the strategies and tactics employed can be helpful for you and your business. 

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Tune Up Your Sales Story

In this presentation called, “Tune Up Your Sales Story,” e4e partner Tom Ruwitch discusses things that will let your potential customers know that you’re not just selling a product, you’re selling positive results. https://www.youtube.com/watch?v=WTfvf3K8Yy4

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The Contracts Guy Blog: A Professional (& Personal) Journey

In this presentation called, “The Contracts Guy Blog: A Professional (& Personal) Journey,” e4e partner Brian Rogers explains how he started his own blog to promote his business. He offers tips on creating and managing a blog, describes how it’s helped his business and gives examples from his own collection of posts.

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Dolphin Tank: Creating the Joy in Goal Setting

In this episode of Dolphin Tank called “Creating the Joy in Goal Setting,” e4e partner Karen Hoffman introduces Kelly Kimberlin and her business. As a Life Master Coach, Kelley works with individuals to develop actionable goals they can work towards to achieve a fulfilling life. She asks the audience for advice to grow her business…

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How Show-And-Tell Can Help You Sell

In this presentation called “How Show-And-Tell Can Help You Sell,” e4e partner Cynthia Correll explains how to present intangible services to prospects and the importance of communicating value. She offers different examples of businesses successfully showing the value of their services that can’t be “shown” through conventional means.

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Overcoming Mistrust: Injecting Credence and Credibility into Your Content

In this presentation called “Overcoming Mistrust: Injecting Credence and Credibility into Your Content,” e4e partner Will Hanke discusses five strategies to increase the credibility of your web content. He explains how to use academic research, expand on ideas effectively, avoid link baiting, use active voice and he stresses the importance of taking the highroad.

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How to Use Simple Surveys to Improve and Grow Your Business

In this presentation called “How to Use Simple Surveys to Improve and Grow Your Business,” e4e partner Tom Ruwitch explains how to grow your business through the use of customer surveys. He discusses how they can increase customer engagement, help close sales and maximize the lifetime value of current customers.

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How to Use a Microphone Like a Pro!

In this presentation called “How to Use a Microphone Like a Pro,” e4e partner Steve Gamache explains how to use a microphone to enhance professional presentations. He discusses the do’s and do not’s of using a microphone and offers tips on microphone positioning, speaking and volume control.

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Get More From Your Networking

In this presentation called “Get More From Your Networking,” e4e partner Mark Brimer discusses rules of networking and how to conduct one’s self at an event. He introduces core principles as well as common etiquette that can help professionals network efficiently and effectively to grow their business.

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Using Video to Increase Exposure and Grow Your Business

Video is the next wave in business marketing. It pays to know the benefits now so you don’t miss out on incredible opportunities. Video and photography expert Steve Gamache brings many years and a wide range of expertise in applying media development to enhance and promote business. He starts by saying that there is an endless source…

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Stand Out In the Media Blizzard

We are inundated with social media. If you want to get noticed, you must impress your market with targeted, meaningful messages. Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She…

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7 Winning Secrets for Selling Services

“You’d really like my services! How can I make you understand what they are?” Cynthia Correll is a communication architect and selling expert who provides tips for those businesses selling services. She points out the unique challenges in doing this, primarily because services are often abstract and expensive, requiring an extended sales cycle. We are often missing the…

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Marketing Mistakes Owners Make That Torpedo Their Efforts

Successful marketing requires addressing top priorities first Adwords specialist and marketing advocate Adam Kreitman opens his presentation with a case study describing a marriage counselor who had a technically sound GoogleAds  strategy and campaign. Still she was not getting good volume or quality leads. Instead of taking over the campaign, he worked on the foundational element of effective messaging to better support…

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