Grammar Tips for Business Success
Brian Rogers presents "Grammar Tips for Business Success".
The Importance, Impact and Influence of Using Social Media
/in Academy (Paid Membership), Marketing - PR, Thad James /by e4e CommunityThad James presents "The Importance, Impact and Influence of Using Social Media".
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Communication – Information or Influence?
/in Academy (Paid Membership), Andy Magnus, Marketing - PR, Selling /by e4e CommunityAndy Magnus presents "Communication - Information or Influence?".
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How One Magic Phrase Can Power-Up Your Business Story
/in Academy (Paid Membership), Marketing - PR, Selling, Tom Ruwitch /by e4e CommunityTom Ruwitch presents "How One Magic Phrase Can Power-Up Your Business Story".
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Business APProved
/in Academy (Paid Membership), Marketing - PR, Selling, Telecommunications Technology, Will Hanke /by e4e CommunityUtilizing Customer Testimonials
/in Academy (Paid Membership), Grow, John Eyres, Marketing - PR /by e4e CommunityJohn Eyres presents "Utilizing Customer Testimonials".
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Value of Unspoken Needs
/in Academy (Paid Membership), Grow, Kara Gamber, Marketing - PR, Selling /by e4e CommunityThe Tesla Files: Business Lessons from the Company that has Disrupted the Auto Industry
/in Blog (Free Content), Branding & Pricing, Grow, Innovation and Creativity, Marketing - PR, Selling, Tom Ruwitch /by e4e CommunityIn this presentation called, "The Tesla Files: Business Lessons from the Company that has Disrupted the Auto Industry", e4e partner Tom Ruwitch shares how Tesla's shopping process, purchase, onboarding, customer support and repairs, upgrades and improvements will inspire you to improve your business.
Solving Your Marketing Problem
/in Blog (Free Content), Branding & Pricing, Grow, Innovation and Creativity, Marketing - PR, Selling, Will Hanke /by e4e CommunityIn this presentation called, "Solving Your Marketing Problem", e4e partner Will Hanke describes how e4e enhanced its marketing and how the strategies and tactics employed can be helpful for you and your business.
Creating Memorable Client Experiences
/in Blog (Free Content), Branding & Pricing, Grow, Innovation and Creativity, Marketing - PR, Richard Terry, Selling /by e4e CommunityIn this presentation called, "Creating Memorable Client Experiences", e4e partner Richard Terry offers priceless examples of how to treat customers well so they remember you fondly and refer you to others.
Tune Up Your Sales Story
/in Academy (Paid Membership), Experts, Grow, Marketing - PR, Selling, Tom Ruwitch /by e4e CommunityIn this presentation called, "Tune Up Your Sales Story," e4e partner Tom Ruwitch discusses things that will let your potential customers know that you're not just selling a product, you're selling positive results.
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Content Marketing Techniques That Aren’t Obvious to Small Businesses
/in Blog (Free Content), Marketing - PR, Will Hanke /by e4e CommunityContent marketing is a great way to drive traffic to your site and build a following, especially if your business is hurting for a larger marketing budget. But content marketing has its own nuances, and it isn't as easy as it looks. There's a lot more to creating and sharing content than building a website, publishing a few posts, and then sharing them on Facebook.
Even if you create quality content and publish it in social media channels, you can still fail. One of the biggest problems is that Facebook has become overcrowded with sub par content, be it falsified journalistic endeavors, clickbait garbage, or opinionated rants.
The Contracts Guy Blog: A Professional (& Personal) Journey
/in Blog (Free Content), Branding & Pricing, Brian Rogers, Marketing - PR /by e4e CommunityIn this presentation called, "The Contracts Guy Blog: A Professional (& Personal) Journey," e4e partner Brian Rogers explains how he started his own blog to promote his business. He offers tips on creating and managing a blog, describes how it's helped his business and gives examples from his own collection of posts.
Dolphin Tank: Creating the Joy in Goal Setting
/in Blog (Free Content), Grow, Karen Hoffman, Marketing - PR, Organizational Alignment /by e4e CommunityIn this episode of Dolphin Tank called "Creating the Joy in Goal Setting," e4e partner Karen Hoffman introduces Kelly Kimberlin and her business. As a Life Master Coach, Kelley works with individuals to develop actionable goals they can work towards to achieve a fulfilling life. She asks the audience for advice to grow her business and receives valuable feedback any business leader can learn from.
How Show-And-Tell Can Help You Sell
/in Academy (Paid Membership), Cynthia Correll, Grow, Marketing - PR, Selling /by e4e CommunityIn this presentation called "How Show-And-Tell Can Help You Sell," e4e partner Cynthia Correll explains how to present intangible services to prospects and the importance of communicating value. She offers different examples of businesses successfully showing the value of their services that can't be "shown" through conventional means.
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Overcoming Mistrust: Injecting Credence and Credibility into Your Content
/in Academy (Paid Membership), Grow, Marketing - PR, Will Hanke /by e4e CommunityIn this presentation called "Overcoming Mistrust: Injecting Credence and Credibility into Your Content," e4e partner Will Hanke discusses five strategies to increase the credibility of your web content. He explains how to use academic research, expand on ideas effectively, avoid link baiting, use active voice and he stresses the importance of taking the highroad.
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How to Use Simple Surveys to Improve and Grow Your Business
/in Academy (Paid Membership), Grow, Marketing - PR, Tom Ruwitch /by e4e CommunityIn this presentation called "How to Use Simple Surveys to Improve and Grow Your Business," e4e partner Tom Ruwitch explains how to grow your business through the use of customer surveys. He discusses how they can increase customer engagement, help close sales and maximize the lifetime value of current customers.
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How to Use a Microphone Like a Pro!
/in Academy (Paid Membership), Grow, Marketing - PR, Selling, Uncategorized /by e4e CommunityIn this presentation called "How to Use a Microphone Like a Pro," e4e partner Steve Gamache explains how to use a microphone to enhance professional presentations. He discusses the do's and do not's of using a microphone and offers tips on microphone positioning, speaking and volume control.
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Get More From Your Networking
/in Academy (Paid Membership), Grow, Mark Brimer, Marketing - PR, Selling /by e4e CommunityIn this presentation called "Get More From Your Networking," e4e partner Mark Brimer discusses rules of networking and how to conduct one's self at an event. He introduces core principles as well as common etiquette that can help professionals network efficiently and effectively to grow their business.
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How to Use Email Marketing to Close More Sales
/in Academy (Paid Membership), Grow, Marketing - PR, Selling, Tom Ruwitch /by e4e CommunityIn "How to Use Email Marketing to Close More Sales, " Tom Ruwitch reveals why email remains essential for marketers, how to increase sales using email and how to save time and money by automating marketing processes.
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Using Video to Increase Exposure and Grow Your Business
/in Academy (Paid Membership), Grow, Marketing - PR, Steve Gamache /by Judy RyanVideo is the next wave in business marketing. It pays to know the benefits now so you don't miss out on incredible opportunities.
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Stand Out In the Media Blizzard
/in Blog (Free Content), Branding & Pricing, Grow, Karen Fox, Marketing - PR, Run, Selling, Strategic Planning /by Judy RyanWe are inundated with social media. If you want to get noticed,
you must impress your market with targeted, meaningful messages.
Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She offers the following important tips:
- Take time to know your buyers – their age, challenges, code language, and needs, where they are located, etc.
- Keep your content current and fresh
- Ensure your prospects can subscribe to your site and services
- Use short videos to reach your market
- Don’t assume everyone is your target market; rather speak to the 20% is good
- Images matter to your marketing efforts and are are the primary influence for your products or services
- Follow-up with sound and proven processes
- Listen and pay attention to who is responding and writing so you are engaging with them
- Do not allow your postings to become a source of conflict or debate
- Make sure you are focused on the customer needs not your own
- Track and test what works through review of your analytics and let them inform your next decisions
- Create repeatable, sustainable processes
- Get the support you need
- Get your branding out on a regular basis so that when I need your services, I remember you as top-of-mind
Social media is no longer an option for businesses because it plays a major role in shaping the business reputation and perceptions about credibility. If you don’t think you have time to implement a social media strategy, outsource this very important business strategy to Karen Fox at Karen@karentheconnector.com or check out her website www.karentheconnector.com
7 Winning Secrets for Selling Services
/in Academy (Paid Membership), Cynthia Correll, Grow, Marketing - PR, Selling /by Judy Ryan"You'd really like my services! How can I make you understand what they are?"
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Marketing Mistakes Owners Make That Torpedo Their Efforts
/in Academy (Paid Membership), Adam Kreitman, Business Process Improvement, Grow, Marketing - PR, Run, Strategic Planning /by Judy RyanSuccessful marketing requires addressing top priorities first
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Greatest Print Advertisement Ever and How it Can Help You Grow Your Business
/in Blog (Free Content), Branding & Pricing, Grow, Marketing - PR, Selling, Tom Ruwitch /by Judy RyanYou are not selling products and services. You are selling the positive benefits and the emotions people want in life.
Marketing expert Tom Ruwitch opens his presentation by asking about and teaching the audience about the necessity of having a swipe file. He shares an ad he deems brilliant and how the dissection of this ad can help anyone in business. He engages the audience in reviewing what they answer to the question, "What do you sell?" to help each understand that we are not selling products or services. We are selling benefits and the positive outcomes that garner those benefits.He asserts that what separates you from your competition is how you position what you sell. He uses a sample ad to decipher the benefits the ad provides. They include:
- Increased positive emotional experiences like adventure, romance and excitement
- Avoidance of negative experiences such as judgment, rejection and humiliation
- A happy ending to a fairy tale story of overcoming
After you have effectively communicated the above, a great ad requires the following to come next in this order:
- Why do I choose and buy this?
- What are the products or services you provide?
- How do you do this?
- Proof of effectiveness
- Offer risk mitigation such as offer a guarantee
- Focusing on why, your prospects will then hear the follow-up information on how you accomplish delivery of your products and services.
- Sharing benefits eliminates resistance, defensiveness and separation because it paints a happy ending and increases positive feelings; features are more likely to be resisted
Tom Ruwitch meticulously un-bundles the ways to create a similarly brilliant ad for each person in the audience so they can no longer use drab, mechanical descriptions to help people to buy from them.
For support in defining your content marketing plans and sustainable systems within them, contact expert Tom Ruwich at MarketVolt by phone 314-993-3732 ext 18, by email at tom@marketvolt.com or visit his website www.marketvolt.com
