In this presentation focused on growing one’s business, Cynthia Correll facilitates questions put to a select panel, drawing upon the expertise of a social media leader, a digital marketing leader and a networking leader.
Social media is no longer an option for your business. It plays a major role in shaping your reputation and perceptions about your credibility. Luckily our e4e experts Karen Fox and Will Hanke bring you four powerful apps to ensure you grow a strong social media presence.
Digital marketing automation expert Will Hanke starts at the top of the marketing and sales funnel process by focusing on how to draw awareness to your products and services and engage prospects through a wooing and courtship process. He helps viewers understand how to develop strategies that inspire serious consideration from prospects and lead to successful conversions with them.
In this video presentation, he describes how to:
For web development, digital marketing automation and SEO tips, subscribe to Will Hanke’s newsletter or check out his blog.
Digital marketing automation expert Will Hanke starts at the top of the marketing and sales funnel process by focusing on how to draw awareness to your products and services and engage prospects through a wooing and courtship process. He helps viewers understand how to develop strategies that inspire serious consideration from prospects and lead to successful conversions with them.
Get an audience – You need to understand your audience and attract prospects using the following:
Create a Lead Magnet: This is an irresistible bribe in which you offer value to get their email address and now that you have their information, you can educate them. It should:
Offer a tripwire: This is an offer in which money is exchanged. Offer something to those people who have engaged with the magnet. Give them an inexpensive option so they have paid something to receive value. (Exchange money for value)
Nurture the relationship: Educate them. After you have the email, segment the audience and start to educate them. Use automation to nurture the relationship.
Over-deliver: Give them more than they expected to get. Give a free bonus. Give them a free webinar.
Introduce your Core Sale: Now you have already warmed yourself up to the people, you are able to move the conversation to a new level. Make sure you have call to action buttons in strategic places because they are important.
Maximize the relationship: Once they are already doing business, make sure you leverage that by upselling to the customer.
For web development, digital marketing automation and SEO tips, subscribe to Will Hanke’s newsletter or check out his blog.
Caren Libby is an expert on marketing, branding and business strategy. In this presentation, she focuses on success and what really matters. That’s tough when it seems like your business is in pieces. Sometimes you are provided opportunities to slow down and consider anew what is most important. Caren had just such an opportunity, hidden in several breakdowns that ultimately afforded her new breakthroughs. Because of this, she is uniquely qualified to provide guidance on:
In her presentation, Caren clarifies:
Business strategy does not happen accidentally. Sustaining your business means you must be determined to stay the course and respond to the growing needs of your business and your clients. Caren Libby provides a process for creating systems you need to grow your business. For greater detail on all Caren’s systems and services, go to CarenLibby.com
Any serious business owner has a lot of time, money, and energy invested in their website. Sure, it’s fun building a website from scratch and watching your organic traffic streams grow, but at the end of the day, we all want to increase our bottom line. In short, we need to see results. As such, a lot of people turn to conversion rate optimization to maximize the effectiveness of their website and make a strong impact with their audience. You want your traffic to grow. You want your subscriber list to multiply – and ultimately you want more conversions. But those of us who don’t know a whole lot about conversion rate optimization are making some big mistakes.
As website owners progress and mature over time, we find there is a lot to improve when we look at our original blogs. Specific pieces of content, the structure and format of our sites, as well as a lot of other small things needing an overhaul can add up or have a big and negative impact on the success of your digital marketing efforts. What makes these small mistakes an even larger problem is the fact that many people don’t have ample amounts of time to spend at their leisure to diagnose and fix them. Fortunately, there are a lot of things you can do to give your blog a tune-up that won’t eat up your time. The following are some extremely quick, simple, and efficient changes you can make to your blog to give it a makeover.
Barter expert and author Karen Hoffman shares over 20 years of experience, including national and international perspectives on bartering. In her presentation and her book, The Art of Barter, she describes trades of just a few dollars up to those involving millions of dollars. While most people are comfortable using cash, layaway, credit cards or borrowing from a bank or family, she describes the many ways bartering can impacts our lives and can minimize use of cash and stretch the assets we have all while attracting new customers and opportunities.
In her presentation, Karen clarifies:
Making the impossible possible is a trademark of Karen Hoffman, often referred to as the queen of possibilities. In this presentation, she demonstrates the power of creating opportunities where they are typically not unrecognized.
Karen Hoffman is founder of Gateway to Dreams, an organization designed to connect and promote people so they can live their dreams and provide their valuable services to the world. Call her today at 314.503.6376 or email her at Karen@cityofexperts.com
Marketing and business strategist Cynthia Correll provides steps for bringing your full game to the growing of a successful company and the development of new clients. She introduces how to get better results using focus, identity, systems and sustainability in this order and as described here:
Positive results are guaranteed when you are clear about who you are, known for how you serve, operate in a solution-oriented manner, and sustain growth with the support of partners and colleagues who are fun, positive and collaborative.
Cynthia Correll is an expert who knows how to use visual media to communicate your story effectively. She supports people in using their greatest assets for building trust, inviting participation and connecting in authentic ways that forge lasting relationships. For help in telling your valuable story, you can contact her at cynthia@cynthiacorrell.com or call her at 636.751.4144
Marketing expert Steve Smart is fired up when he can help turn chaos into order and help business owners become more profitable through creating structure around their content and processes. He opens this powerful program by stating that marketing and operations are strongly tied together. He asks the audience this rhetorical question, “What is marketing?” After offering several definitions, he suggests the following as useful to remember, “Marketing is everything involved in successfully taking your product to market.” It’s finding what people want and delivering it to them. He suggests a shift in perspective is needed.
Steve Smart reminds the audience that ideal marketing provides leads, then revenue and then profits. He says in order for this to happen it’s important to think of marketing holistically so that you attract leads, close sales, and make sure you are satisfying customers throughout the entire buying and service continuum.
Operations are inter-related to marketing because they intersect through:
Steve Smart ends his presentation emphasizing the need to live your brand promise internally as well as externally. Intentionality helps everyone play a part of the process to deliver on the brand promise. You will be most successful if you put a structure in place to identify a list of all touch points and make sure everyone involved shares ideas, provides input and gets feedback afterwards to strengthen your values and service.
Steve Smart is helpful and believes in high customer satisfaction. He’s an expert at purpose and value-based marketing. Need help with your marketing efforts? Reach out to Steve Smart at srsmart@2qsolutions.net
Google has just announced this month it will incorporate methods of measuring a websites’ user friendliness to mobile users. This update is supposedly going into effect on April 21st. Mobile friendliness is going to become a metric search engine use to determine organic rankings (a ‘ranking signal’). By making these changes, Google reported that its goals are to create:
A lot of time and effort is used to attract a user to your website. Once they are there, the next challenge is to get them to spend time to hear your message and view your content. In the end, none of it matters if the users will not take action after the fact. This in and of itself can be a challenge, but creating a compelling call to action can have a persuasive effect on your audience. Follow these tips to strengthen the power of your calls to action (CTA).
With humor and distinction, marketing expert Adam Kreitman brings the topic of Adwords out from under the radar. In his presentation he provides eleven sound reasons for considering Adwords in your overall marketing strategic plan. The reasons include:
Adam Kreitman makes a compelling case for exploring and using Adwords for your business. He says it’s not a solution for all businesses but for many, it can be a game-changer. The bottom line however, is that when you attract all the new attention and interest from this strategy, you must make sure to have robust conversion strategies to manage the next step in the sales cycle.
For help with all your online marketing needs and questions, contact Adam Kreitman at Words that Click at adam@wordsthatclick.com
Website marketing and SEO expert Will Hanke follows the latest trends in marketing your business on the internet and how to avoid the pitfalls inherent in outdated SEO habits from the past. In this video presentation, he covers the following:
Will Hanke offers tips for creating a robust website that is effective in attracting and converting customers. Will Hanke is Owner of Where Is My Business and can be reached at will@techlh.com
