Marketing – PR
Grammar Tips for Business Success
Brian Rogers presents “Grammar Tips for Business Success”.
Read MoreThe Importance, Impact and Influence of Using Social Media
Thad James presents “The Importance, Impact and Influence of Using Social Media”.
Read MoreCommunication – Information or Influence?
Andy Magnus presents “Communication – Information or Influence?”.
Read MoreHow One Magic Phrase Can Power-Up Your Business Story
Tom Ruwitch presents “How One Magic Phrase Can Power-Up Your Business Story”.
Read MoreBusiness APProved
Will Hanke presents “Business APProved”.
Read MoreUtilizing Customer Testimonials
John Eyres presents “Utilizing Customer Testimonials”.
Read MoreValue of Unspoken Needs
Kara Gamber presents “Value of Unspoken Needs”.
Read MoreThe Tesla Files: Business Lessons from the Company that has Disrupted the Auto Industry
In this presentation called, “The Tesla Files: Business Lessons from the Company that has Disrupted the Auto Industry“, e4e partner Tom Ruwitch shares how Tesla’s shopping process, purchase, onboarding, customer support and repairs, upgrades and improvements will inspire you to improve your business.
Read MoreSolving Your Marketing Problem
In this presentation called, “Solving Your Marketing Problem“, e4e partner Will Hanke describes how e4e enhanced its marketing and how the strategies and tactics employed can be helpful for you and your business.
Read MoreCreating Memorable Client Experiences
In this presentation called, “Creating Memorable Client Experiences“, e4e partner Richard Terry offers priceless examples of how to treat customers well so they remember you fondly and refer you to others.
Read MoreTune Up Your Sales Story
In this presentation called, “Tune Up Your Sales Story,” e4e partner Tom Ruwitch discusses things that will let your potential customers know that you’re not just selling a product, you’re selling positive results. https://www.youtube.com/watch?v=WTfvf3K8Yy4
Read MoreContent Marketing Techniques That Aren’t Obvious to Small Businesses
Content marketing is a great way to drive traffic to your site and build a following, especially if your business is hurting for a larger marketing budget. But content marketing has its own nuances, and it isn’t as easy as it looks. There’s a lot more to creating and sharing content than building a website,…
Read MoreThe Contracts Guy Blog: A Professional (& Personal) Journey
In this presentation called, “The Contracts Guy Blog: A Professional (& Personal) Journey,” e4e partner Brian Rogers explains how he started his own blog to promote his business. He offers tips on creating and managing a blog, describes how it’s helped his business and gives examples from his own collection of posts.
Read MoreDolphin Tank: Creating the Joy in Goal Setting
In this episode of Dolphin Tank called “Creating the Joy in Goal Setting,” e4e partner Karen Hoffman introduces Kelly Kimberlin and her business. As a Life Master Coach, Kelley works with individuals to develop actionable goals they can work towards to achieve a fulfilling life. She asks the audience for advice to grow her business…
Read MoreHow Show-And-Tell Can Help You Sell
In this presentation called “How Show-And-Tell Can Help You Sell,” e4e partner Cynthia Correll explains how to present intangible services to prospects and the importance of communicating value. She offers different examples of businesses successfully showing the value of their services that can’t be “shown” through conventional means.
Read MoreOvercoming Mistrust: Injecting Credence and Credibility into Your Content
In this presentation called “Overcoming Mistrust: Injecting Credence and Credibility into Your Content,” e4e partner Will Hanke discusses five strategies to increase the credibility of your web content. He explains how to use academic research, expand on ideas effectively, avoid link baiting, use active voice and he stresses the importance of taking the highroad.
Read MoreHow to Use Simple Surveys to Improve and Grow Your Business
In this presentation called “How to Use Simple Surveys to Improve and Grow Your Business,” e4e partner Tom Ruwitch explains how to grow your business through the use of customer surveys. He discusses how they can increase customer engagement, help close sales and maximize the lifetime value of current customers.
Read MoreHow to Use a Microphone Like a Pro!
In this presentation called “How to Use a Microphone Like a Pro,” e4e partner Steve Gamache explains how to use a microphone to enhance professional presentations. He discusses the do’s and do not’s of using a microphone and offers tips on microphone positioning, speaking and volume control.
Read MoreGet More From Your Networking
In this presentation called “Get More From Your Networking,” e4e partner Mark Brimer discusses rules of networking and how to conduct one’s self at an event. He introduces core principles as well as common etiquette that can help professionals network efficiently and effectively to grow their business.
Read MoreHow to Use Email Marketing to Close More Sales
In “How to Use Email Marketing to Close More Sales, ” Tom Ruwitch reveals why email remains essential for marketers, how to increase sales using email and how to save time and money by automating marketing processes.
Read MoreUsing Video to Increase Exposure and Grow Your Business
Video is the next wave in business marketing. It pays to know the benefits now so you don’t miss out on incredible opportunities. Video and photography expert Steve Gamache brings many years and a wide range of expertise in applying media development to enhance and promote business. He starts by saying that there is an endless source…
Read MoreStand Out In the Media Blizzard
We are inundated with social media. If you want to get noticed, you must impress your market with targeted, meaningful messages. Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She…
Read More7 Winning Secrets for Selling Services
“You’d really like my services! How can I make you understand what they are?” Cynthia Correll is a communication architect and selling expert who provides tips for those businesses selling services. She points out the unique challenges in doing this, primarily because services are often abstract and expensive, requiring an extended sales cycle. We are often missing the…
Read MoreMarketing Mistakes Owners Make That Torpedo Their Efforts
Successful marketing requires addressing top priorities first Adwords specialist and marketing advocate Adam Kreitman opens his presentation with a case study describing a marriage counselor who had a technically sound GoogleAds strategy and campaign. Still she was not getting good volume or quality leads. Instead of taking over the campaign, he worked on the foundational element of effective messaging to better support…
Read MoreGreatest Print Advertisement Ever and How it Can Help You Grow Your Business
You are not selling products and services. You are selling the positive benefits and the emotions people want in life. Marketing expert Tom Ruwitch opens his presentation by asking about and teaching the audience about the necessity of having a swipe file. He shares an ad he deems brilliant and how the dissection of this…
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