Tune Up Your Sales Story
In this presentation called, "Tune Up Your Sales Story," e4e partner Tom Ruwitch discusses things that will let your potential customers know that you're not just selling a product, you're selling positive results.
Should You Find Prospects or Should They Find You?
In this presentation focused on growing one’s business, Cynthia Correll facilitates questions put to a select panel, drawing upon the expertise of a social media leader, a digital marketing leader and a networking leader.
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e4e Business APProved
Social media is no longer an option for your business. It plays a major role in shaping your reputation and perceptions about your credibility. Luckily our e4e experts Karen Fox and Will Hanke bring you four powerful apps to ensure you grow a strong social media presence.
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7 Steps to a Badass Growth Funnel
Digital marketing automation expert Will Hanke starts at the top of the marketing and sales funnel process by focusing on how to draw awareness to your products and services and engage prospects through a wooing and courtship process. He helps viewers understand how to develop strategies that inspire serious consideration from prospects and lead to successful conversions with them.
In this video presentation, he describes how to:
- Get an audience – You need to understand your audience and how to attract prospects.
- Create a Lead Magnet: This is an irresistible bribe in which you offer value to get their email address and now that you have their information, you can educate them.
- Offer a tripwire: This is an offer in which money is exchanged. Offer something to those people who have engaged with the magnet. Give them an inexpensive option so they have paid something to receive value. (Exchange money for value)
- Nurture the relationship: Educate them. After you have the email, segment the audience and start to educate them. Use automation to nurture the relationship.
- Over-deliver: Give them more than they expected to get. Give a free bonus. Give them a free webinar.
- Introduce your Core Sale: Now you have already warmed yourself up to the people, you are able to move the conversation to a new level. Make sure you have call to action buttons in strategic places because they are important.
- Maximize the relationship: Once they are already doing business, make sure you leverage that by upselling to the customer.
For web development, digital marketing automation and SEO tips, subscribe to Will Hanke’s newsletter or check out his blog.
7 Steps to a Badass Growth Funnel
Digital marketing automation expert Will Hanke starts at the top of the marketing and sales funnel process by focusing on how to draw awareness to your products and services and engage prospects through a wooing and courtship process. He helps viewers understand how to develop strategies that inspire serious consideration from prospects and lead to successful conversions with them.
Get an audience – You need to understand your audience and attract prospects using the following:
- SEO
- Content (through blogs, articles, videos with periscope, share where you can meet people)
- Ads
- Social media
- Videos (using the right keywords)
- Podcasting
- Images and info-graphics
- Define your persona’s
- Understand what search engines know about your site
Create a Lead Magnet: This is an irresistible bribe in which you offer value to get their email address and now that you have their information, you can educate them. It should:
- Be consumable in 5 minutes or less
- Woo and romance prospects
- Be free
Offer a tripwire: This is an offer in which money is exchanged. Offer something to those people who have engaged with the magnet. Give them an inexpensive option so they have paid something to receive value. (Exchange money for value)
Nurture the relationship: Educate them. After you have the email, segment the audience and start to educate them. Use automation to nurture the relationship.
Over-deliver: Give them more than they expected to get. Give a free bonus. Give them a free webinar.
Introduce your Core Sale: Now you have already warmed yourself up to the people, you are able to move the conversation to a new level. Make sure you have call to action buttons in strategic places because they are important.
Maximize the relationship: Once they are already doing business, make sure you leverage that by upselling to the customer.
For web development, digital marketing automation and SEO tips, subscribe to Will Hanke’s newsletter or check out his blog.
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Video: Success – Building Blocks to Market Your Business
Business strategy does not happen accidentally. Sustaining your business means responding to the growing needs of your business and your clients.
Caren Libby is an expert on marketing, branding and business strategy. In this presentation, she focuses on success and what really matters. That’s tough when it seems like your business is in pieces. Sometimes you are provided opportunities to slow down and consider anew what is most important. Caren had just such an opportunity, hidden in several breakdowns that ultimately afforded her new breakthroughs. Because of this, she is uniquely qualified to provide guidance on:
In her presentation, Caren clarifies:
- What is Your Focus?
- What is your vision of success?
- What do you want to accomplish?
- What is your vision for your future business results?
- Strategy: How will you actuate your vision?
- What is your passion and purpose?
- What is Your Identity?
- Who are you?
- What is your business all about?
- What makes you different?
- What is your brand story?
- What is your personal and professional story?
- Why does your business matter?
- What are Your Systems? Create systems for how you work best. Relevant systems include defining the goals, procedures and strategies for your:
- Website
- Social media
- Content generation
- Email marketing campaigns, including newsletters
- Collaterals that reflect your unique identity and message
- Analytics so you have statistics that give you a snapshot of your impact
- Sustainable marketing
- What is Your Strategy to Sustain? Consider the following strategies to sustain positive growth:
- Create new content ideas for your website and email marketing campaigns
- Choose topics relevant to your clients and what they are most comfortable talking about
- Ask questions such as “Did you know that…?”
- Avoid the mistake of designing your website and marketing messages without considering your clients and the customer journey
- Track analytics, set targets, review your metrics and evaluate what’s working and what’s not
Business strategy does not happen accidentally. Sustaining your business means you must be determined to stay the course and respond to the growing needs of your business and your clients. Caren Libby provides a process for creating systems you need to grow your business. For greater detail on all Caren’s systems and services, go to CarenLibby.com
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Is CRO All Its Cracked Up To Be?
You’ve invested in your website. At the end of the day, you want to increase your bottom line. In short, you need to see results.
Any serious business owner has a lot of time, money, and energy invested in their website. Sure, it’s fun building a website from scratch and watching your organic traffic streams grow, but at the end of the day, we all want to increase our bottom line. In short, we need to see results. As such, a lot of people turn to conversion rate optimization to maximize the effectiveness of their website and make a strong impact with their audience. You want your traffic to grow. You want your subscriber list to multiply – and ultimately you want more conversions. But those of us who don’t know a whole lot about conversion rate optimization are making some big mistakes.
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Quick Changes to Give Your Blog a Makeover
As website owners progress and mature over time, we find there is a lot to improve when we look at our original blogs. Specific pieces of content, the structure and format of our sites, as well as a lot of other small things needing an overhaul can add up or have a big and negative impact on the success of your digital marketing efforts. What makes these small mistakes an even larger problem is the fact that many people don’t have ample amounts of time to spend at their leisure to diagnose and fix them. Fortunately, there are a lot of things you can do to give your blog a tune-up that won’t eat up your time. The following are some extremely quick, simple, and efficient changes you can make to your blog to give it a makeover.
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Video: Strategic Bartering
Barter can extend our cash reserves, increase our spending capacity, and help us attract new customers and opportunities.
Barter expert and author Karen Hoffman shares over 20 years of experience, including national and international perspectives on bartering. In her presentation and her book, The Art of Barter, she describes trades of just a few dollars up to those involving millions of dollars. While most people are comfortable using cash, layaway, credit cards or borrowing from a bank or family, she describes the many ways bartering can impacts our lives and can minimize use of cash and stretch the assets we have all while attracting new customers and opportunities.
In her presentation, Karen clarifies:
- Ways we barter - direct one-on-one, a broker or barter company, trade dollars
- Reasons we barter – to increase cash reserves, gain new customers
- What we barter – goods, services, benefits
- How to identify trade-worthy products or services
- Communications when we barter – the importance of clarity and structure
- Timing - when to introduce barter
- Why to barter – incentives, networking, stretch goals and giving to the community
Making the impossible possible is a trademark of Karen Hoffman, often referred to as the queen of possibilities. In this presentation, she demonstrates the power of creating opportunities where they are typically not unrecognized.
Karen Hoffman is founder of Gateway to Dreams, an organization designed to connect and promote people so they can live their dreams and provide their valuable services to the world. Call her today at 314.503.6376 or email her at Karen@cityofexperts.com
