Building a Referral System

One good turn deserves another. Mark Brimer offers straightforward and practical advice about networking and how helping others win ultimately garners wins for you. Networking expert Mark Brimer helps the audience consider the importance of presenting what you do in meaningful ways so that people who want to help you are able to be successful…

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Leveraging Facebook Ads For More Exposure

Facebook has over 1.5 billion viewers (so far) with over 1 billion checking in for 20 minutes or more per day!  Digital marketing automation expert Will Hanke starts by introducing a marketing machine that leverages Facebook to introduce people to your brand and output leads to you. Early on, he reports the incredible volume of users and…

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Should You Find Prospects or Should They Find You?

In this presentation focused on growing one’s business, Cynthia Correll facilitates questions put to a select panel, drawing upon the expertise of a social media leader, a digital marketing leader and a networking leader. https://www.youtube.com/watch?v=XerO43P7AZA Together with the audience, they explore important questions related to outbound and inbound marketing strategies. Cynthia opens the session, expressing…

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e4e Business APProved

Social media is no longer an option for your business. It plays a major role in shaping your reputation and perceptions about your credibility. Luckily our e4e experts Karen Fox and Will Hanke bring you four powerful apps to ensure you grow a strong social media presence. Social media expert Karen Fox opens this presentation introducing Canva,…

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7 Steps to a Badass Growth Funnel

Digital marketing automation expert Will Hanke starts at the top of the marketing and sales funnel process by focusing on how to draw awareness to your products and services and engage prospects through a wooing and courtship process. He helps viewers understand how to develop strategies that inspire serious consideration from prospects and lead to…

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Video: Success – Building Blocks to Market Your Business

Caren Libby Business strategy does not happen accidentally. Sustaining your business means responding to the growing needs of your business and your clients. Caren Libby is an expert on marketing, branding and business strategy. In this presentation, she focuses on success and what really matters. That’s tough when it seems like your business is in…

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Is CRO All Its Cracked Up To Be?

Will Hanke You’ve invested in your website. At the end of the day, you want to increase your bottom line. In short, you need to see results. Any serious business owner has a lot of time, money, and energy invested in their website. Sure, it’s fun building a website from scratch and watching your organic…

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Quick Changes to Give Your Blog a Makeover

As website owners progress and mature over time, we find there is a lot to improve when we look at our original blogs. Specific pieces of content, the structure and format of our sites, as well as a lot of other small things needing an overhaul can add up or have a big and negative…

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Video: Get Better On-Off Line Results

Marketing and business strategist Cynthia Correll provides steps for bringing your full game to the growing of a successful company and the development of new clients. She introduces how to get better results using focus, identity, systems and sustainability in this order and as described here: Identify your primary focus: Get the support of an…

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Mobile Trends and Google

Google has just announced this month it will incorporate methods of measuring a websites’ user friendliness to mobile users. This update is supposedly going into effect on April 21st. Mobile friendliness is going to become a metric search engine use to determine organic rankings (a ‘ranking signal’). By making these changes, Google reported that its…

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Video: Google Adwords

Do Google Adwords deserve a place in your marketing arsenal? With 6 billion internet searches per day, this powerful tool may provide you unparalleled reach. With humor and distinction, marketing expert Adam Kreitman brings the topic of Adwords out from under the radar. In his presentation he provides eleven sound reasons for considering Adwords in…

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Video: 7 things you need to know about SEO in 2015

In order to get the maximum coverage possible on the internet, a thorough understanding of the latest effective SEO practices in 2015 is essential Website marketing and SEO expert Will Hanke follows the latest trends in marketing your business on the internet and how to avoid the pitfalls inherent in outdated SEO habits from the…

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Video: How to Sell on LinkedIn

LinkedIn provides access to millions of affluent, executive and c-suite business owners. Learn how to leverage this powerful, rapidly growing social media outlet. Sales and marketing expert Josh Turner specializes in the use of LinkedIn and webinars to further the growth of many businesses. In this video presentation, he covers the following concepts: Why use…

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Video: Preparing for a New Website

As a business owner, build a strong online presence so you can sell your products and be recognized as an expert in your industry Marketing Communications Specialist and web designer Caren Libby understands the needs of business owners and supports them each step of the way as they build a website that attracts their ideal…

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What marketing activity brings you the most customers?

Want to attract more customers? Check out these great ideas available from our varied team of seasoned experts. Our panel of experts answers the question: What marketing activity do you use that brings you the most customers? From our Experts: Cathy Sexton I take every opportunity to speak on my expertise, my most popular topics…

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Video: The Exponential Power of Customer Satisfaction

Recent experiences got me thinking about marketing resources and the exponential power of customer satisfaction. I want to share some thoughts about the importance of customer satisfaction and how it contributes to your business success. I’ll also tell you a story from my own experience as a customer. For that, you’ll have to watch the…

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A Tale of Two Pricing Strategies

Imagine two companies. One touts results customers can expect and charges premium prices; the other touts low prices. Which one wins? The two companies are Verizon and Sprint. Verizon’s premium prices allowed it to build one of the broadest, most reliable networks in telecommunications history. In addition to its customer-centric network, Verizon continues to show…

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Seven SEO Steps to More Business This Year

Between the years 2007 and 2010, more small businesses jumped online with a new website than ever. The majority of these websites were poorly thought out; they simply came into existence as the result of competition. If your competitor had a website, then you had better get one, too. These websites, known as brochure sites,…

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And They Think They Won

If you feel tempted to drive one of your competitors out of the market using low prices, you’ll quickly discover you’re the loser. In a June 3, 2011 article in Booz & Co.’s strategy + business entitled A Sweet Victory, Reed Holden and Mark Burton highlight Hershey’s victory over Nestle in the Krackel vs. Crunch…

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Video: 12 Questions to Ask When Reviewing a Web Proposal

Choosing a web designer should be done with care. It is not uncommon for several web developers to be considered. Comparing proposals is painful, especially when they are all formatted differently. You have to do your due diligence and it takes time away from your core business activities. These twelve questions make it easier to…

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