How to Use a Microphone Like a Pro!

In this presentation called "How to Use a Microphone Like a Pro," e4e partner Steve Gamache explains how to use a microphone to enhance professional presentations. He discusses the do's and do not's of using a microphone and offers tips on microphone positioning, speaking and volume control.

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Get More From Your Networking

In this presentation called "Get More From Your Networking," e4e partner Mark Brimer discusses rules of networking and how to conduct one's self at an event. He introduces core principles as well as common etiquette that can help professionals network efficiently and effectively to grow their business.

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How to Use Email Marketing to Close More Sales

In "How to Use Email Marketing to Close More Sales, " Tom Ruwitch reveals why email remains essential for marketers, how to increase sales using email and how to save time and money by automating marketing processes.

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Stand Out In the Media Blizzard

We are inundated with social media. If you want to get noticed,

you must impress your market with targeted, meaningful messages.

Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She offers the following important tips:

  • Take time to know your buyers – their age, challenges, code language, and needs, where they are located, etc.
  • Keep your content current and fresh
  • Ensure your prospects can subscribe to your site and services
  • Use short videos to reach your market
  • Don’t assume everyone is your target market; rather speak to the 20% is good
  • Images matter to your marketing efforts and are are the primary influence for your products or services
  • Follow-up with sound and proven processes
  • Listen and pay attention to who is responding and writing so you are engaging with them
  • Do not allow your postings to become a source of conflict or debate
  • Make sure you are focused on the customer needs not your own
  • Track and test what works through review of your analytics and let them inform your next decisions
  • Create repeatable, sustainable processes
  • Get the support you need
  • Get your branding out on a regular basis so that when I need your services, I remember you as top-of-mind

Social media is no longer an option for businesses because it plays a major role in shaping the business reputation and perceptions about credibility. If you don’t think you have time to implement a social media strategy, outsource this very important business strategy to Karen Fox at Karen@karentheconnector.com or check out her website www.karentheconnector.com

 

7 Winning Secrets for Selling Services

"You'd really like my services! How can I make you understand what they are?"

 

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Greatest Print Advertisement Ever and How it Can Help You Grow Your Business

You are not selling products and services. You are selling the positive benefits and the emotions people want in life.

Marketing expert Tom Ruwitch opens his presentation by asking about and teaching the audience about the necessity of having a swipe file. He shares an ad he deems brilliant and how the dissection of this ad can help anyone in business. He engages the audience in reviewing what they answer to the question, "What do you sell?" to help each understand that we are not selling products or services. We are selling benefits and the positive outcomes that garner those benefits.He asserts that what separates you from your competition is how you position what you sell. He uses a sample ad to decipher the benefits the ad provides. They include:

  • Increased positive emotional experiences like adventure, romance and excitement
  • Avoidance of negative experiences such as judgment, rejection and humiliation
  • A happy ending to a fairy tale story of overcoming

After you have effectively communicated the above, a great ad requires the following to come next in this order:

  • Why do I choose and buy this?
  • What are the products or services you provide?
  • How do you do this?
  • Proof of effectiveness
  • Offer risk mitigation such as offer a guarantee
  • Focusing on why, your prospects will then hear the follow-up information on how you accomplish delivery of your products and services.
  • Sharing benefits eliminates resistance, defensiveness and separation because it paints a happy ending and increases positive feelings; features are more likely to be resisted

Tom Ruwitch meticulously un-bundles the ways to create a similarly brilliant ad for each person in the audience so they can no longer use drab, mechanical descriptions to help people to buy from them.

For support in defining your content marketing plans and sustainable systems within them, contact expert Tom Ruwich at MarketVolt by phone 314-993-3732 ext 18, by email at tom@marketvolt.com or visit his website www.marketvolt.com