The Care and Feeding of Your LLC

In this presentation called "The Care and Feeding of Your LLC," e4e partners Brian Rogers and Andy Magnus explain how creating a limited liability company (LLC) helps protect your business and personal assets. They discuss how a business owner transfers their current business into an LLC, common mistakes made when operating an LLC and some of the legal formalities that need to be considered.

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The Power of Strategic Alliances

In this presentation called "The Power of Strategic Alliances," e4e partner Lisa Oxenhandler heads a discussion that offers advice on finding the best strategic business partners. Understanding core criteria for prospective partners, properly communicating with partners and finding partners who align with your business's values are all topics that are covered.

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Navigating the Changing Landscape of Social Media

In this presentation called "Navigating the Changing Landscape of Social Media," Karen Fox discusses the value of social media for businesses in connecting with clients and customers. She explains the importance of developing a media strategy, the changing trends in social media and the advantages of different social platforms.

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Stand Out In the Media Blizzard

We are inundated with social media. If you want to get noticed,

you must impress your market with targeted, meaningful messages.

Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She offers the following important tips:

  • Take time to know your buyers – their age, challenges, code language, and needs, where they are located, etc.
  • Keep your content current and fresh
  • Ensure your prospects can subscribe to your site and services
  • Use short videos to reach your market
  • Don’t assume everyone is your target market; rather speak to the 20% is good
  • Images matter to your marketing efforts and are are the primary influence for your products or services
  • Follow-up with sound and proven processes
  • Listen and pay attention to who is responding and writing so you are engaging with them
  • Do not allow your postings to become a source of conflict or debate
  • Make sure you are focused on the customer needs not your own
  • Track and test what works through review of your analytics and let them inform your next decisions
  • Create repeatable, sustainable processes
  • Get the support you need
  • Get your branding out on a regular basis so that when I need your services, I remember you as top-of-mind

Social media is no longer an option for businesses because it plays a major role in shaping the business reputation and perceptions about credibility. If you don’t think you have time to implement a social media strategy, outsource this very important business strategy to Karen Fox at Karen@karentheconnector.com or check out her website www.karentheconnector.com

 

Marketing Mistakes Owners Make That Torpedo Their Efforts

Successful marketing requires addressing top priorities first

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