In this presentation, "Making Contrasting Styles Work", e4e partner Lori St. Clair answers the question: How to work successfully with different planning styles?
Mark Brimer presents "Converting Sports Skills Into Business Success".
Andy Magnus and Thad James presents "Clarity and Focus"
In this presentation called, "Choosing Direction", e4e partner Dale Furtwengler discusses how to discover techniques for overcoming the three challenges that make it difficult for business owners to set a direction for their business.
In this presentation called, " Repetition and Consistency: Training yourself to be a good dog!", e4e partner Thad James shows how measuring success and correcting failure is paramount to success in business. By installing consistent processes, business owners can quickly identify successful practices that will build consistent growth. And recognizing small failures quickly, allows adjustments to be made before the errors become too big to fix.
In this presentation called, "Managing Growth", e4e partner Dale Furtwengler asks how effectively are you managing growth in day-to-day operations?
In this presentation called, "Opposition Research", e4e partner Thad James tells us how knowing all we can about our competition can help us to grow our own businesses.
In his presentation, e4e partner Bill Prenatt gives the audience advice on how to stop "keeping up" and instead to get out ahead.
In this presentation called "Cybercrime: Preventing a Victim Mindset," e4e partner Jared Peno explains how to be proactive about protecting personal and business information from cyber criminals. He describes common types if internet fraud, how cyber criminals obtain your information and questions you need to ask yourself when trying to protect your information.
In this presentation called "Unique, Memorable, Referred," e4e partner Thad James explains how to stand out from your competition and generate more referals.
In this presentation called "Leveraging LinkedIn," e4e partner Josh Levey explains how you can use your LinkedIn connections to produce quality leads for your business. He takes the audience through a simple three-step marketing campaign, explains the different statistics to pay attention to and gives examples of the types of copy that have proven most successful.
In this presentation called "When Do You Cut the Cord, and Let That Prospect Go?," e4e partner John Eyres discusses the results of a survey answering that exact question. He offers different strategies for following up with prospects and explains how they might work differently in different industries. At the end of the presentation, John opens the floor for questions and advice from the audience.
In this presentation called "The Care and Feeding of Your LLC," e4e partners Brian Rogers and Andy Magnus explain how creating a limited liability company (LLC) helps protect your business and personal assets. They discuss how a business owner transfers their current business into an LLC, common mistakes made when operating an LLC and some of the legal formalities that need to be considered.
In this presentation called "The Power of Strategic Alliances," e4e partner Lisa Oxenhandler heads a discussion that offers advice on finding the best strategic business partners. Understanding core criteria for prospective partners, properly communicating with partners and finding partners who align with your business's values are all topics that are covered.
In this presentation called "Navigating the Changing Landscape of Social Media," Karen Fox discusses the value of social media for businesses in connecting with clients and customers. She explains the importance of developing a media strategy, the changing trends in social media and the advantages of different social platforms.
We are inundated with social media. If you want to get noticed,
you must impress your market with targeted, meaningful messages.
Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She offers the following important tips:
- Take time to know your buyers – their age, challenges, code language, and needs, where they are located, etc.
- Keep your content current and fresh
- Ensure your prospects can subscribe to your site and services
- Use short videos to reach your market
- Don’t assume everyone is your target market; rather speak to the 20% is good
- Images matter to your marketing efforts and are are the primary influence for your products or services
- Follow-up with sound and proven processes
- Listen and pay attention to who is responding and writing so you are engaging with them
- Do not allow your postings to become a source of conflict or debate
- Make sure you are focused on the customer needs not your own
- Track and test what works through review of your analytics and let them inform your next decisions
- Create repeatable, sustainable processes
- Get the support you need
- Get your branding out on a regular basis so that when I need your services, I remember you as top-of-mind
Social media is no longer an option for businesses because it plays a major role in shaping the business reputation and perceptions about credibility. If you don’t think you have time to implement a social media strategy, outsource this very important business strategy to Karen Fox at Karen@karentheconnector.com or check out her website www.karentheconnector.com
Successful marketing requires addressing top priorities first
Putting together a new business doesn't require reinventing the wheel. Don't fly alone. Together you will soar higher, faster.
Don't fly Alone - Make Sure You Have Your Fight Crew With You!
We all plan in some manner, but recognizing and appreciating a variety of planning methods can make all the difference in reaching success from many different approaches.