Your Business Listing Online

In this presentation called, "Your Business Listing Online", e4e partner Will Hanke tells us some things that will help our business's online listings and some tools we can use to do those things.

When Do You Cut the Cord, and Let That Prospect Go?

In this presentation called "When Do You Cut the Cord, and Let That Prospect Go?," e4e partner John Eyres discusses the results of a survey answering that exact question. He offers different strategies for following up with prospects and explains how they might work differently in different industries. At the end of the presentation, John opens the floor for questions and advice from the audience.

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Using the Phone to Connect with New Business Leads

In this presentation called "Using the Phone to Connect with New Business Leads," e4e partner John Eyres describes three core principles of successful telemarketing and teleprospecting. His presentation teaches you how to build and use multiple calling lists, how to develop a winning script and how to make yourself a better caller.

Strengthen Your Business’s IT Competence

"Strengthen Your Business’s IT Competence" is the e4e December 2016 GROW Showcase Presentation by Jared Peno. Jared defines potential risks in IT security, identifies methods to prevent systems from being hacked and informs us how to make and implement a plan to protect and recover from an IT attack.

After his presentation, Jared takes questions from the audience.

Video: Keyword Research – What and Why

One of the biggest mistakes small business owners make is forgetting about Keyword Research before executing online marketing tactics.

What is keyword research? It is research to find out how certain keywords will perform and generate traffic on search engines such as Google, Yahoo, and Bing.

Why go through the trouble of keyword research? Google is the new Yellow Pages in today's world. Information is available 24/7 through the Internet and other media channels. Smart devices now connected us more than ever before and make content widely available for consumers to make more informed decisions. If you want your business to be found online, it is best to know what your audience is tying in rather than making assumptions. You can also learn a lot about what your competition is doing and why they may be outranking you on search results.

Keyword research can be considered a turbo boost on how to get more traffic.

How to Choose an Outsourced IT Provider

You are presented with a dilemma because you don’t know what you don’t know. How can you possibly choose an IT provider and understand not only what they are offering but more importantly, if they are competent? In a previous post, I discussed the benefits of using an IT consulting company in some capacity and went so far as to suggest the use of IT consulting even if you currently have an in-house IT staff. The benefits are there, however I won’t detail them as it goes beyond the scope of this article. Once you have decided, like so many other businesses, to embrace outsourcing, how do you choose a quality company that can nurture your fledgling business all the way through the painful growth stages and into a mature, established company?

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10 Hidden IT Risks That Threaten Your Business and Ways to Find Them

Your business depends on intelligence. But can you count on your technology?

You may not be in the intelligence technology business, but it’s probably impossible to imagine your business without IT. Today, computing technology plays a vital role in the way you serve, work with, and communicate to your clients. Thanks to advances that have made technology more powerful yet less expensive, even
the smallest practice can enjoy capabilities – in everything from marketing and sales to delivery and fulfillment – that were once the sole domain of large enterprises.

But today’s big IT advantages come with major risks. Your networks and systems serve as your silent partner in operations. Should they fail – and when they do, it’s usually without warning – you’re exposed not just to an IT problem, but also to a potentially large business problem.

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Video: Productivity Tools

If you feel like there are gaps between using email and text messaging, you may want to consider upgrading your business productivity tools for something more capable of handling the needs of today’s new business. I will show you the tools you will need to:

  • Never lose another note, picture, or document.
  • Have instant access to all of your documents from any internet connection.
  • Mitigate distractions while still allowing for important interrupts.
  • Maximize your downtime with a few bonus tips and tricks.

Jared picked these tools because they are proven and they can be easily integrated into your current workflow. The best tool is one that you will use consistently.

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SMB Mobile Integration

If I were to throw out the term cyborg your mind would probably paint a picture of a half robot, half human being. You might specifically think of the Hollywood interpretations’ over the years, such as Robocop or Star Trek’s version simply called Borgs.

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