Leveraging Facebook Ads For More Exposure
Facebook has over 1.5 billion viewers (so far) with over 1 billion checking in for 20 minutes or more per day!
Most of us think we are good communicators just because we do so much of it. Often we are failing miserably at it and need to understand important decisions and actions are needed to succeed.
Unique ability plus excellent teamwork equals success.
Getting the right support at the right time is key to your business success. Check out how our panel of experts answers key questions about asking for and receiving support that propels them forward so they "don't fly alone."
People don't care how much you know unless they know how much you care. Building and sustaining healthy relationships is like putting together a 1000 piece puzzle
Social media is no longer an option for your business. It plays a major role in shaping your reputation and perceptions about your credibility. Luckily our e4e experts Karen Fox and Will Hanke bring you four powerful apps to ensure you grow a strong social media presence.
We all plan in some manner, but recognizing and appreciating a variety of planning methods can make all the difference in reaching success from many different approaches.
Accountability is usually associated with punishment and finger pointing. Operations and talent management expert Ann Prenatt reframes accountability so viewers use it to ask questions and follow a specific system so everyone is successful in planning and executing on what’s needed to get desired results.
People often want new results but in general are not willing to change behaviors. They need a disciplined and consistent way to be accountable. Ann cites the multi-billion dollar industry of dieting and how people still maintain old behaviors because money and intention alone are not enough to get results. Important questions she asks the audience to consider and for which she provides guidance:
In her presentation, Ann Prenatt asserts that proactive approaches are essential to helping people plan and execute on goals so that they see their responsibilities, own them, solve them, and do them. She provides specific steps to ensure changed behaviors occur to improve individual and team performance. These steps include:
In this powerful and thought-provoking presentation, Ann Prenatt helps viewers take practical steps to empower, enhance, enable and engage people and systems so greater accountability and success occurs to celebrate. She imparts to the audience that putting accountability into your operations and using a specific system helps you communicate effectively, focus on results rather than blame, drive high performance, and build and strengthen relationships.
Ann Prenatt is highly qualified to provide human resource management assistance or help you in building strong, caring relationships. You can contact Ann at abp01@charter.net
Successful business owner and organizational development expert Jim Canada opens his presentation with the truism that if you are not moving ahead, you are falling behind. He asserts change is key to how well you grow and succeed in your personal and professional life. He also maintains that cultivating resiliency in the face of change is key to making changes positively and effectively.
In his talk, Jim describes that when capability is greater than challenge, people get bored. When challenge is greater than capability, people get overwhelmed and stressed. The ideal is to maintain an equal balance between capability and challenge. Then people can weather the myriad of feelings they have as they go through change. If people do not develop resiliency, they can get thrown by some of the negative thoughts, feelings and struggles that are a natural part of the change process.
People feel in control when expectations match experiences. Developing personal resilience helps people maintain a sense of control. Jim describes it as the ability to absorb high levels of disruptive change while displaying minimal dysfunctional behavior. Those who are resilient maintain their equilibrium, high productivity, good health, success and rebound well from setbacks. Resilient people are:
Jim Canada ends his presentation by stressing the importance of creating a strong workplace culture in which your people are able to find a new normal occurs easily because you effectively communicate the positive consequences of change and they remain inspired to stay the course through discomfort. The bottom line: learn how to be resilient and promote resilience so you and your business can move ahead successfully.
To learn more about how to enact positive changes in your workplace culture, contact Jim Canada at: http://www.alliancetechnologiesllc.com/contact-us
Judy Ryan, Human Systems expert and Lori St. Clair, Chamber of Commerce President, business owner and CFO for many organizations, team up to help viewers understand the power of using a blueprint process to bring about alignment and positive, productive change.
Want control, consistency, organization and efficiency? This presentation guides you to see how systems help you achieve abundance, freedom, work/life balance and respect.
Content Marketing expert Tom Ruwitch opens his presentation describing how he applied a social intelligence system that enabled him and his team at MarketVolt to consider a variety of approaches people use for solving problems. They did this with and for their team so that values and ways of operating were not inadvertently violated or neglected. By adopting this human systems process, his organization’s meetings become shorter, easier and of higher quality. He uses this story to springboard into other examples of how he has and continues to use systems to ensure his company and the clients they serve are effective in running, growing and living well in their business too. In this presentation, Tom describes the following examples of a:
RUN System: He shares how he used new systems to improve his customer retention ratings and how facing any and every business problem with a system-based solution inspires innovation.
GROW System: He shares how he used a systems approach to integrate lead generation processes from initial contact through the entire funnel cycle so he and his employees could get prospects into their database and stay on top of who is doing what and how.
LIVE WELL System: He shares a system he created and employs that enables him to personally work productively, in a healthy and balanced manner, and get more done.
Tom Ruwitch cites his many successes to his use of systems and recommends that no matter what systems chosen, it matters that each business owner determine them for how to RUN, GROW and LIVE WELL in the business. He recommends everyone to get support; the people and information to help you create a standardization approach in all areas of your life and work.
For support in defining your content marketing plans and sustainable systems within them, contact expert Tom Ruwich at MarketVolt by phone 314-993-3732 ext 18, by email at tom@marketvolt.com or visit his website www.marketvolt.com
Digital marketing automation expert Will Hanke starts at the top of the marketing and sales funnel process by focusing on how to draw awareness to your products and services and engage prospects through a wooing and courtship process. He helps viewers understand how to develop strategies that inspire serious consideration from prospects and lead to successful conversions with them.
Get an audience – You need to understand your audience and attract prospects using the following:
Create a Lead Magnet: This is an irresistible bribe in which you offer value to get their email address and now that you have their information, you can educate them. It should:
Offer a tripwire: This is an offer in which money is exchanged. Offer something to those people who have engaged with the magnet. Give them an inexpensive option so they have paid something to receive value. (Exchange money for value)
Nurture the relationship: Educate them. After you have the email, segment the audience and start to educate them. Use automation to nurture the relationship.
Over-deliver: Give them more than they expected to get. Give a free bonus. Give them a free webinar.
Introduce your Core Sale: Now you have already warmed yourself up to the people, you are able to move the conversation to a new level. Make sure you have call to action buttons in strategic places because they are important.
Maximize the relationship: Once they are already doing business, make sure you leverage that by upselling to the customer.
For web development, digital marketing automation and SEO tips, subscribe to Will Hanke’s newsletter or check out his blog.
Productivity expert Cathy Sexton turns conventional accounting practices on their head and helps people get real about the need to make profit first as a business owner. She addresses the necessary process for creating profit and collecting it no matter what your income, in order to experience sustainable and increasing success.
In this presentation, Cathy provides key insights from the book Profit First by Mike Michalowicz, whose information provided her a major money mind-shift and increased improvement in her business. She read the book over a weekend and touched upon the following:
Cathy’s personal stories and engaging examples help the viewer understand that even the most practical among us need to question the conventional way we have approached money and make significant changes so that profit is a reality and a stabilizing factor in your life and business. Cathy Sexton is founder and CEO of The Productivity Experts and a nationally recognized expert and speaker on productivity. To gain further support and information, contact Cathy at cathy@theproductivityexperts.com or 314 267-3969
Bonus Content: This article is typically reserved only for paid members of the e4e Academy. But we have unlocked this content through July 2016 to share more of John Eyres' expertise with you for free. John is a featured speaker at our July e4e event. To learn more about the Academy, click here.
John Eyres is expert at getting people fired up to pick up the phone to call clients and prospects. Having some knowledge of how to react and handle calls helps people to get on the phone and make those tough calls. John starts his presentation establishing his credibility and success as an expert in outbound telemarketing with a 30% closing ratio. He is highly qualified to offer helpful tips for telemarketing efforts in which you may need to address the following objections:
John concludes his presentation answering the following audience question:
How do you handle it when you get voice mail?
John Eyres, President of Business Connections Consulting, works with many sales people and business owners to sharpen their cold calling skills and better understand the process of telemarketing. John resides in St. Louis, MO and can be reached via phone at 314-495-2089 or email; johneyres@busconcon.com
E4e experts are known for helping each other so no one is flying alone. Steve Smart, marketing strategist needed a plan and someone to support him through the process of eating healthy and losing weight. In this presentation, the following seven principles were employed to help Steve meet his health goals. Along with Steve, wellness expert Dr. Dan Fazio used the same to grow his business exponentially. For these and any other problems you may be facing consider each:
Dan helped Steve lose 49 pounds by helping him to eat an anti-inflammatory diet. Both provided specific details about the approach, timeline and support mechanisms that brought about this positive outcome.
What their successful teamwork proved is that working in partnership and friendship, in which emotional, intellectual and physical support is plentiful, brings about positive results. In this presentation, both Dan and Steve share personal, true stories in which they achieve phenomenal results using the 7 principles provided as guidelines for effective problem-solving in life and work.
Steve Smart provides excellence in marketing strategy. Do you need a new strategy to ensure success from your marketing efforts? If so, reach out to Steve Smart at srsmart@2qsolutions.net. He specializes in helping clients create systems that work best, in order to help them meet and exceed their business goals. Dr. Dan Fazio is a wellness expert specializing in the proactive creation of health and the prevention of disease. To get direct support from Dr. Fazio, email him at danielfaziodc@gmail.com or call him at 636-227-4442.
Caren Libby is an expert on marketing, branding and business strategy. In this presentation, she focuses on success and what really matters. That’s tough when it seems like your business is in pieces. Sometimes you are provided opportunities to slow down and consider anew what is most important. Caren had just such an opportunity, hidden in several breakdowns that ultimately afforded her new breakthroughs. Because of this, she is uniquely qualified to provide guidance on:
In her presentation, Caren clarifies:
Business strategy does not happen accidentally. Sustaining your business means you must be determined to stay the course and respond to the growing needs of your business and your clients. Caren Libby provides a process for creating systems you need to grow your business. For greater detail on all Caren’s systems and services, go to CarenLibby.com
Barter expert and author Karen Hoffman shares over 20 years of experience, including national and international perspectives on bartering. In her presentation and her book, The Art of Barter, she describes trades of just a few dollars up to those involving millions of dollars. While most people are comfortable using cash, layaway, credit cards or borrowing from a bank or family, she describes the many ways bartering can impacts our lives and can minimize use of cash and stretch the assets we have all while attracting new customers and opportunities.
In her presentation, Karen clarifies:
Making the impossible possible is a trademark of Karen Hoffman, often referred to as the queen of possibilities. In this presentation, she demonstrates the power of creating opportunities where they are typically not unrecognized.
Karen Hoffman is founder of Gateway to Dreams, an organization designed to connect and promote people so they can live their dreams and provide their valuable services to the world. Call her today at 314.503.6376 or email her at Karen@cityofexperts.com
Marketing and business strategist Cynthia Correll provides steps for bringing your full game to the growing of a successful company and the development of new clients. She introduces how to get better results using focus, identity, systems and sustainability in this order and as described here:
Positive results are guaranteed when you are clear about who you are, known for how you serve, operate in a solution-oriented manner, and sustain growth with the support of partners and colleagues who are fun, positive and collaborative.
Cynthia Correll is an expert who knows how to use visual media to communicate your story effectively. She supports people in using their greatest assets for building trust, inviting participation and connecting in authentic ways that forge lasting relationships. For help in telling your valuable story, you can contact her at cynthia@cynthiacorrell.com or call her at 636.751.4144
Human Systems expert Judy Ryan opens her presentation talking with the audience about their pre-work, asking if they did or did not do it and more importantly, why? She focuses on the internal and external communication that each had prior to the program, asking each person to consider if what mindset they decided from when making a decision about this request and others. She points out how each party in an exchange has a part to play in the success of the interaction. She focuses on:
In this presentation, Judy Ryan provides participants with many hands-on tools that empower each to take full responsibility for conversations, and ensure they are likely to lead to accountable agreements.
Judy Ryan is owner of LifeWork Systems. She is an award-winning trainer, consultant, coach, keynote presenter and columnist. Judy works with progressive thought leaders, executives and change agents who want to succeed by building healthy culture and highly productive teams. If you would like Judy’s support, you can reach her at Judy@LifeWorkSystems.com, visit her website www.LifeWorkSystems.com or call her at 314.239.4727
Marketing expert Steve Smart is fired up when he can help turn chaos into order and help business owners become more profitable through creating structure around their content and processes. He opens this powerful program by stating that marketing and operations are strongly tied together. He asks the audience this rhetorical question, “What is marketing?” After offering several definitions, he suggests the following as useful to remember, “Marketing is everything involved in successfully taking your product to market.” It’s finding what people want and delivering it to them. He suggests a shift in perspective is needed.
Steve Smart reminds the audience that ideal marketing provides leads, then revenue and then profits. He says in order for this to happen it’s important to think of marketing holistically so that you attract leads, close sales, and make sure you are satisfying customers throughout the entire buying and service continuum.
Operations are inter-related to marketing because they intersect through:
Steve Smart ends his presentation emphasizing the need to live your brand promise internally as well as externally. Intentionality helps everyone play a part of the process to deliver on the brand promise. You will be most successful if you put a structure in place to identify a list of all touch points and make sure everyone involved shares ideas, provides input and gets feedback afterwards to strengthen your values and service.
Steve Smart is helpful and believes in high customer satisfaction. He’s an expert at purpose and value-based marketing. Need help with your marketing efforts? Reach out to Steve Smart at srsmart@2qsolutions.net
Dr. Dan Fazio, a specialist in chiropractic methods, acupuncture and functional medicine, provides a thorough, yet succinct review of the physical, chemical, environmental, mental and emotional stressors that must be addressed effectively for optimal health. While he acknowledges positive stress, he focuses most of his presentation on five key factors that keep stress in check. Some of the points cover:
Dan Fazio is extremely well-read and a life-long learner, sharing how to maintain the most current information on health, stress and the many ways to enjoy wellbeing. Dr. Dan Fazio is a chiropractor and wellness expert, specializing in the proactive creation of health and prevention of disease. To get direct support from Dr. Fazio, email him at danielfaziodc@gmail.com or call him at 636-227-4442
Chris Torbit is a successful business owner with a growing, thriving business. He walks the talk, making culture and guiding principles a priority. He shares many stories about how he defines, clarifies and keeps his culture statement front and center with not only himself and his employees, he shares them with vendors and clients. In his presentation:
Chris Torbit is a consummate professional who is wise enough to know that business is more than sales and marketing. He knows that having a values-based and purpose-driven business is key to sustainable and effective growth. To learn more about great business strategy or for help in selecting the best in phone technology, contact Chris Torbit at 314-801-6700.
Brian Lunt is a pragmatic and expert financial planner and bank VP who helps people map their unique financial values and lifestyle to a plan that works with their highest and most positive energy and priorities, not against them or in neglect of them. Here are key points to his talk.
Brian Lunt understands that the approach and resulting choices about money stem from either vision or fear. He shares his priority to help people tap into their innate wisdom and best choices so they can feel excited about their financial strategies and make a plan they will want to stick with to achieve their highest vision.
To get help in setting up an exciting plan and a positive relationship with money, contact Brian at blunt@rockwoodbank.com