Overcoming Mistrust: Injecting Credence and Credibility into Your Content

In this presentation called "Overcoming Mistrust: Injecting Credence and Credibility into Your Content," e4e partner Will Hanke discusses five strategies to increase the credibility of your web content. He explains how to use academic research, expand on ideas effectively, avoid link baiting, use active voice and he stresses the importance of taking the highroad.

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