Between the years 2007 and 2010, more small businesses jumped online with a new website than ever. The majority of these websites were poorly thought out; they simply came into existence as the result of competition. If your competitor had a website, then you had better get one, too.
These websites, known as brochure sites, have pretty much lain in waste ever since. Business owners rushed to get them out there, and paid a lot to do so, and when they didn't generate any new business, most business owners chalked it up as the cost of doing business. Boy, did they miss the boat.