Stand Out In the Media Blizzard

We are inundated with social media. If you want to get noticed,

you must impress your market with targeted, meaningful messages.

Social media expert Karen Fox shares a compelling opening story by helping the audience members see the importance of recognizing your target market and their unique characteristics and how you can reach them effectively. She offers the following important tips:

  • Take time to know your buyers – their age, challenges, code language, and needs, where they are located, etc.
  • Keep your content current and fresh
  • Ensure your prospects can subscribe to your site and services
  • Use short videos to reach your market
  • Don’t assume everyone is your target market; rather speak to the 20% is good
  • Images matter to your marketing efforts and are are the primary influence for your products or services
  • Follow-up with sound and proven processes
  • Listen and pay attention to who is responding and writing so you are engaging with them
  • Do not allow your postings to become a source of conflict or debate
  • Make sure you are focused on the customer needs not your own
  • Track and test what works through review of your analytics and let them inform your next decisions
  • Create repeatable, sustainable processes
  • Get the support you need
  • Get your branding out on a regular basis so that when I need your services, I remember you as top-of-mind

Social media is no longer an option for businesses because it plays a major role in shaping the business reputation and perceptions about credibility. If you don’t think you have time to implement a social media strategy, outsource this very important business strategy to Karen Fox at or check out her website



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