Posts

Video: 7 things you need to know about SEO in 2015

In order to get the maximum coverage possible on the internet, a thorough understanding of the latest effective SEO practices in 2015 is essential

Website marketing and SEO expert Will Hanke follows the latest trends in marketing your business on the internet and how to avoid the pitfalls inherent in outdated SEO habits from the past. In this video presentation, he covers the following:

  • Why to stop using SEO shortcuts such as keyword stuffing, mass submissions on directories, and creating excessive and fluffy press releases
  • Provide frequent, quality written and video content
  • Make sure all your links are working correctly
  • Have a mobile friendly website
  • Learn how and implement a strategy to be social media friendly
  • Use trust symbols on your site to reassure prospects and clients your site is safe and credible
  • Get satisfied clients to do reviews on your business on your website and on other sites

Will Hanke offers tips for creating a robust website that is effective in attracting and converting customers. Will Hanke is Owner of Where Is My Business and can be reached at will@techlh.com

Video: Brand Personas – What and Why

Creating Brand Personas can help build a stronger culture and brand for your business. Learn what larger corporations have been doing for quite some time now.

What is a brand persona? A fictional profile of customer types written down in plain English. Why create Brand Personas? They help you understand your customers better. Instead of nameless, faceless, demographic data that makes it harder for you to have empathy, create personas that allow you to understand that pain points of your customers. After all, Branding = Relationship. And you can’t build relationships if all you are basing your marketing on is statistics.

To truly understand your prospects and customers, you need to have a relationship and understand motivations and hardships. Creating Brand Personas can help you create a customer-centric culture and improve your marketing initiatives.

Video: Keyword Research – What and Why

One of the biggest mistakes small business owners make is forgetting about Keyword Research before executing online marketing tactics.

What is keyword research? It is research to find out how certain keywords will perform and generate traffic on search engines such as Google, Yahoo, and Bing.

Why go through the trouble of keyword research? Google is the new Yellow Pages in today's world. Information is available 24/7 through the Internet and other media channels. Smart devices now connected us more than ever before and make content widely available for consumers to make more informed decisions. If you want your business to be found online, it is best to know what your audience is tying in rather than making assumptions. You can also learn a lot about what your competition is doing and why they may be outranking you on search results.

Keyword research can be considered a turbo boost on how to get more traffic.

Video: The Importance of a Content Marketing Plan

A content marketing plan is extremely important. Many business owners want to get into email marketing, then suffer negative effects working without a plan.

Having a content marketing plan is extremely important. So many business owners understand conceptually they want to get into email marketing, social media, putting out a blog and then they get into it without a plan. Before doing this, marketing expert Tom Ruwitch recommends you consider the high price of operating without a good content marketing plan. What he witnesses from his extensive work with clients is that without one, you are more likely to

  • Get to deadlines and panic because you don’t know what you want to write.
  • Spin your wheels, waste time and fail to work productively
  • Miss the mark on being aligned with your sales calls and the needs of your target audience

Your plan should project an organized schedule of content concepts for three to six months. You will move forward confidently when you then commit to that plan. You save yourself a lot of headaches, are able to provide a cohesive message and work productively. For support in defining your content marketing plan, contact marketing expert Tom Ruwitch at MarketVolt by phone 314-993-3732 ext 18 or by emailtom@marketvolt.com or visit his website www.marketvolt.com

The Power of Passion in Succeeding in Marketing and PR

It’s not just about a diploma hanging on the wall. Want to have success in marketing? Be passionate, push boundaries, and most importantly, make mistakes.

You have invested in your education and have a degree? Whether you have or not, your success depends on something more: Passion

So, you have a degree in marketing, communications or public relations. What does that mean for entering the work force? The harsh reality is that in many employers’ minds, it may not mean much, as a large number of people with college degrees have no practical experience and/or meaningful internships.

Of the resumes we receive at KolbeCo, roughly 20% have meaningful experience. In addition, they are not students of the media, meaning they don't watch the news, read the paper or are active in building a professional brand for themselves on social media.

As I look back at previous generations, many professionals of years past did not have the educational experience, but they had practical experience. They learned on the job. They were always passionate students of their trade.

Allow me to share my grandfather’s story, a man who faced a challenging childhood, managed to get a high school education, and started his career selling irons door-to-door during the Great Depression. But the man who began as an iron salesman had a passion for engineering. He was self-taught, never stopped learning, and went to work for Douglas Aircraft in California, which later merged and became McDonnell-Douglas.

During his time there, he became the chief engineer on the AV8 Harrier project and worked in a lead role on the Apollo project. Yet he only had a high school diploma. Why was he successful leading a team of 2200 engineers? Because he was a student of engineering – even in retirement!

He loved designing aircraft, and it was a big part of his identity. He remembered many of the internal debates within the walls of McDonnell Douglas – now Boeing. These were passionate debates on how to address problems and make designs better. Believe it or not, I have met people on his team who remember debates with my grandfather from 30 or 40 years ago! That is what I call passion.

I believe there are lessons to be learned from my grandfather’s story – lessons that translate to the marketing and PR industry. The story teaches us that it’s not just about a diploma hanging on the wall. Want to have success in marketing? Be passionate, push boundaries, and most importantly, make mistakes. Want to be a great PR person? Have a true, authentic appreciation for the media. Become a consumer of media – read a journalist’s articles, watch the news, follow them on social media, learn the audience. You will soon understand what a journalist or a producer likes. You don't need to ask them and shouldn't have to. As you learn this you become a resource as a PR person and not a pest.

But being a great professional is also about finding your personal passion, and gaining life experience. Looking to enter the marketing field and not sure how to get started? Volunteer at a nonprofit. Explore the world. The more depth you have as a marketing person the more creative you can become. While some of this comes from experience, there are numerous creative people who are young and always thinking of new ways to push the boundaries. As a new graduate, look to push the more senior experienced people to their limits as well. They will appreciate it if they too are passionate people.

Education is a great start, but where you go from there is up to you.

For marketing, branding and public relations assistance visitwww.kolbeco.net.