In order to get the maximum coverage possible on the internet, a thorough understanding of the latest effective SEO practices in 2015 is essential Website marketing and SEO expert Will Hanke follows the latest trends in marketing your business on the internet and how to avoid the pitfalls inherent in outdated SEO habits from the…

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Companies whose primary goal is to pursue market share, often don’t fair well. Why? Their focus is on their goals, not their customers’ interests. A September 11, 2013 Reuters article, iPhone 5c: Apple picks profit over market share yet again, provides an opportunity to make a distinction between market share, pricing and profit strategies. In…

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Given the accessibility of information, is it possible to be strategic in your pricing? Or do the ever-shifting sands of your competitors’ prices trap you? Given the accessibility of pricing information today, is it possible to be strategic in pricing your products and services? Or do the ever-shifting sands of our competitors’ pricing trap us…

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Creating Brand Personas can help build a stronger culture and brand for your business. Learn what larger corporations have been doing for quite some time now. What is a brand persona? A fictional profile of customer types written down in plain English. Why create Brand Personas? They help you understand your customers better. Instead of…

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One of the biggest mistakes small business owners make is forgetting about Keyword Research before executing online marketing tactics. What is keyword research? It is research to find out how certain keywords will perform and generate traffic on search engines such as Google, Yahoo, and Bing. Why go through the trouble of keyword research? Google…

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It’s not just about a diploma hanging on the wall. Want to have success in marketing? Be passionate, push boundaries, and most importantly, make mistakes. You have invested in your education and have a degree? Whether you have or not, your success depends on something more: Passion So, you have a degree in marketing, communications…

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