Want to attract more customers? Check out these great ideas available from our varied team of seasoned experts.
Our panel of experts answers the question: What marketing activity do you use that brings you the most customers?
From our Experts:
I take every opportunity to speak on my expertise, my most popular topics and my website. Speaking brings me the most business.
Referrals, referrals, referrals. No doubt that on and off line marketing is critical to creating awareness.
When someone refers a potential customer to me it is likely the referral will become a customer if it’s my ideal customer.
I send out a link to one of several detailed surveys I have on my website. I do this when I have an interested prospect or when I’m asked to do a presentation at an event. I do this when people request to connect with me on LinkedIN and Facebook. People perusing my site also find these surveys. When they take them, this helps me to both educate the prospect on what I do overall and also to gather important information on them to learn about their struggles, challenges, areas they need support and many other ways I can engage in conversation when we meet and even prior to a meeting through additional questions that surface.
"Speaking Opportunities are Business, Career, and Leadership Opportunities!"
We perceive really good speakers as Experts, and people like to work with experts.
Take, make, and publicize those "Speaking Opportunities" and business will come your way.
Most of my business comes from referrals from clients or friends and from participation in networking events, professional organizations, one-on-one meetings and Mastermind groups. Volunteer work has also been instrumental; although that isn't the reason I do it. All of these venues are a good way to get to know people and find out more about who they are and what they have to offer.
Because my work is so visual, my website portfolio is my #1 marketing tool. My potential clients typically visit it before or after we connect.
Following up with email helps to educate the recipients and adds a personal touch that helps build relationships and business. I've been active (off and on) in social media for several years, and that has also been helpful. Consistent communication is key to keeping the flow going in any channel.
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