The Two Things You Must Know About Google

If Google's algorithm changes drive you nuts, join the club. A business owner I recently talked to expressed unbridled frustration. "This is crazy! It feels like I'm just banging my head against a wall."

Everyone wants to rank well in Google. A top spot is primo, but competition in search engines is tough. That's especially true with Google, since it's the most widely used search engine. Entrepreneurs pull out all the stops to get favorable results.

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