For most businesses, the website is the main lead generation and sales tool. Yet most businesses focus on exactly the wrong things (traffic and design) when it comes to trying to improve the performance of their websites. In most cases, the real problem is not a lack of traffic, but a lack of conversions. In this video, you’ll discover:
- The 5 main elements essential to generating conversions
- The starting point for all the messaging and content on your website
- The one thing that will make up for A LOT of other shortcomings on your website
- Why testimonials and case studies are a good start, but aren’t enough
- Why it’s essential to track and measure your results
After watching this video, you’ll never think of your website the same way again!