Most people don’t know their sensory and cognitive strengths and weaknesses. When they do, they can leverage this information to be financially and socially effective.
What is brain strength and why is this important to entrepreneurs? Practical Neuroscientist Stephen Hager talks about the importance of understanding the unique make up of each person for how they like to learn, think, communicate, solve problems, make decisions and work productively.
Stephen discusses neuro-diversity starting with how people process information (sensory), including the strengths and weaknesses of each modality and our cognitive function (how we focus on and use information). He describes the importance of knowing our primary and secondary sensory styles and equally our blind spots, which indicates the style that’s our weakest and least favored. The three sensory styles and their prevalence in our world are:
- Visual: 29% of the population.
- Kinesthetic: 60% of the population.
- Auditory: 11% of the population.
Our cognitive preferences are:
- sequential (details – trees) or
- global (big-picture – forest)
Most people don’t know their sensory and cognitive strengths and weaknesses. When they do, they can leverage this information to be effective. Stephen Hager focuses on the significance of these styles for entrepreneurs and their connection to social and financial success. For more information, check out Stephen’s video article outlining next steps, visit his website: neuidentity.com or call him at 618-977-5258.