Video: Finding Your Why – A Branding Presentation

Video run time 18:01

This presentation explores the importance of creating a brand identity by focusing on the why for your business.  The why is the reason or cause for what you’re doing, beyond making a profit, that connects with feelings shared by your target audience.   In this program, you learn:

  • The difference between what you do, how you do it and why
  • The importance of appealing to the heart by expressing your contribution and what you want to cause
  • Examples of how your why inspires employees and customers
  • How your why can turn ordinary into extraordinary

For further information, contact marketing, PR and branding expert Scott Kolbe, co-Owner of Kolbeco Marketing at scott@kolbeco.net

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