LinkedIn provides access to millions of affluent, executive and c-suite business owners. Learn how to leverage this powerful, rapidly growing social media outlet.
Sales and marketing expert Josh Turner specializes in the use of LinkedIn and webinars to further the growth of many businesses. In this video presentation, he covers the following concepts:
- Why use LinkedIn for generating sales leads?
- How NOT to generate leads on LinkedIn
- How to warm up cold prospects using personalized communications and prospect profiling
- Leveraging the features on LinkedIn such as specialized searches, status updates, and groups
- How to follow-up with prospects by through webinars and nurture campaigns
Josh ends his presentation with a recap of fifteen LinkedIn selling tactics.
Josh Turner is the founder of LinkedSelling, a B2B marketing firm, helping companies systematically build relationships with prospects, turning them from cold into warm leads. Tools they use to achieve this include LinkedIn, webinars, content and email. Please visit LinkedSelling.com for more information.