Video: Preparing for a New Website

As a business owner, build a strong online presence so you can sell your products and be recognized as an expert in your industry

Marketing Communications Specialist and web designer Caren Libby understands the needs of business owners and supports them each step of the way as they build a website that attracts their ideal customers. In this video, Caren introduces the importance of:

  • Building effective strategies to respond effectively to needs and wants of your target market
  • Becoming a trusted advisor in the lives of customers through consistent support and information
  • Making the complex simple for your clients and hand-holding them through the process
  • Determining your identity and the many different, yet consistent faces of it you create and promote
  • Clarifying all connections with your audience and communicating why they matter
  • Defining and implementing email marketing processes to create ongoing sales touches
  • Identifying and positioning a consistent look, feel and message in not only your website but all your collaterals
  • Measuring and tracking your client responses so you can continually improve relationships you are nurturing and cultivating

As founder of Image Media LLC, Caren Libby has been creating a powerful online presence for corporate, non-profit and small businesses since 2008. She provides photography, web design and marketing services that align her clients' business goals with a professional and dynamic web presence - from strategy to launch and beyond. You can contact Caren at