Video: Turn Connections into Cash

Website marketing and SEO expert Will Hanke describes how to take a strong marketing and sales strategy and express it effectively on your website, then increase your web traffic, improve your conversion rate, test the effectiveness of each web page and make improvements so your website becomes a powerful sales tool that turns prospects into paying customers.

In this video, Will Hanke explains that a conversion can be many things, including but not limited to:

  • Making a purchase
  • Subscribing to an offer
  • Downloading something
  • Signing up for a trial
  • Participating in a survey
  • Joining your mailing list
  • Making a purchase
  • Subscribing to something you offer
  • Downloading something
  • Signing up for a trial
  • Participating in a survey
  • Joining your mailing list

A conversion is any time a prospect interacts with your site and demonstrates interest, thereby qualifying them as a warm lead. In this presentation, Will Hanke covers the following topics:

  1. SEO tips for more traffic – addresses issues such as good design, layout, easy navigation, blogging, content marketing, how to use keywords, and tools to help you improve your website, rank higher and attract visitors.
  2. Conversion tips for your site – tips for how to make a good first impression with an excellent thank you page, a clear description of your unique selling propositions, an engaging About Us page, why to invest in user testing and incorporation of trust factors.
  3. Tracking your conversions – understanding what, why and how to use Google Analytics to assess your website traffic, as well as Google Experiments to determine the strength of your pages, and how to define and set up goals for your website so you can track each goal to see what it nets in conversions and ROI.

Will Hanke offers a cogent and thorough review of the necessary components to create a robust and compelling website that attracts and converts customers. He helps you understand what’s needed to reap a strong return on the investments of time, energy and money you make creating and maintaining one. Will Hanke is Owner of Where Is My Business and can be reached at will@techlh.com.

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