Video: What to Wear for a Video Shoot

Expert Steve Smart provides important clothing tips when preparing for a video shoot.

Avoid that weird effect

You know you want to look your best for your presentation. If you're being recorded on video there are several things you have to know. Some clothing patterns produce a strange effect in video. You may have noticed it before and wondered what it was. It's called the moire' effect or the moire' pattern. It's pretty distracting and prevents you from making your very best presentation.

It's usually caused by stripes or small, tight patterns in a shirt, sport coat or other article of clothing. You might get away with a larger pattern but I like to recommend a dark solid whenever possible.

Do I have to wear dark colors?

Not necessarily, but it's a safer bet. I'm getting away with lighter colored shirt shirts in this video, but the lighting was favorable for that. I've been on some shoots where the lighting could not be controlled as well. Lighter colors, (white, for example) washed out and created an undesirable effect.

Prepare for the microphone

Audio technicians sometimes get pretty creative. But it will help if you're prepared to keep things on the easy side. Choose clothing that easily allows a microphone to be attached. The ideal location is in the center, a few inches under your chin. There will also be a little black box that will be attached to your waistband or belt. It can also be placed in a pocket.

When getting you fitted with the microphone, your technician might want to hide the cord. That's often done by dropping the line down a shirt or wrapping it around the back underneath a sport coat. Be prepared for that.

Helpful hints for ladies

Remember that little box? It won't be terribly heavy, but make sure that wear a skirt that won't sag down. That's a distraction you certainly don't need.

Jewelry is another consideration. Your audience might not hear it, but the microphone can easily pick up distracting clicks and jangles. Be careful with your selection of earrings, bracelets and necklace.

I recently had a situation where my subject moved around to test for jewelry jangle. It seemed that all would be fine, but she moved during the presentation in ways we didn't anticipate. It created an audio problem we could only solve by pausing the presentation to remove her necklace. Keep that in mind as you dress for your shoot.

Clothing is just one element, but now you'll be a little better prepared for your video shoot.

Steve Smart works with busy entrepreneurs who want to improve their marketing efforts. He lives in St. Louis and can be reached or 636-699-8772.